Understanding Print, the Web, and Beyond
In the 1980s, computer technology redefined print publishing. In the 1990s, the Internet and the World Wide Web took center stage as a powerful medium for communication. As we begin to settle into this new millennium, wireless technologies are pushing design and communication even further.
As we look at the workflows specific to these different media, I'm going to focus primarily on the aspects that involve working with the Creative Suite directly. Obviously, many different things need to happen to communicate your (or your client's) message. For example, concepts are discussed, copy is written, sketches are drawn, and meetings with the client are endured (oh, the agony)—all before you even start working on the project. This book, however, focuses mainly on the technical aspects of doing your job, not necessarily the conceptual ones. I'm going to assume here that the initial concept is done and that you have copy written.