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If you would like to read more about the business side of web services, see our book, Services Blueprint: Roadmap for Execution (Addison-Wesley, 2003, ISBN 0321150392). You can preview this book on Safari. In addition to discussing how companies can build self-service capabilities for customers, the book details other digitization strategies that companies are using to streamline their supply chains, increase employee productivity, and reach many other goals.

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