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This chapter is from the book

This chapter is from the book

Business Programs

Business programs are special marketing operations that offer discounted fares or other benefits, such as travel awards specifically for businesses and groups.

Corporate business programs are targeted at corporations with "significant" air travel spending, under the control of a centralized department. (What is considered "significant" depends on the airline; for example, an airline like ATA may have a corporate program for a company that spends a minimum of a million dollars per year on air travel, whereas an airline such as United may be interested only in companies that spend a million dollars solely with United.) At their simplest, these corporate programs are volume discount programs.

Airlines also offer programs for small businesses. These programs encourage companies to promote travel on a specific airline to their employees by providing discounts and/or travel rewards for the company. Airlines that offer discount programs designed for small businesses include America West, Frontier, Northwest, Spirit, and United.

In addition to these business programs, every airline offers discounts for group travel. (Groups are typically defined as 10 or more people.)

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