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Sales & Marketing

Articles

To maximize the number of searchers coming to your site, however, you must take specific actions to attract visitors to your site from search sites. That’s search marketing. This chapter from Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd Edition explains why search marketing is important, why it is difficult, what search marketing is, and how to get started.

Erica Sadun

Erica Sadun tells the story about some of her own "successful" apps and explains why top chart positions in the Mac App Store may disappoint on earnings.

Find out what practices are associated with the capabilities that, when performed at a very high level, make a training organization great.

Astroturfing (creating fake or dubiously-supported "grassroots" campaigns) or even direct public attacks can take a toll on you or your organization. This chapter describes some of the threats you may come up against and provides some steps to take to settle the situations without causing more harm.

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Blogs

John  Traenkenschuh

As 2015 winds down to a close, I reflect on what 2015 brought IT.

John  Traenkenschuh

New Mac OS X Means New Tricks...

John  Traenkenschuh

Wow, who abducted our Windows 10 assumptions and left this smooth running and easy-to-use Operating System in their place?

John  Traenkenschuh

Smartphones on sale! Heavily discounted! Get a smartphone free with your dataplan two-year contract! And an order of fries!!

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