This eBook includes the following formats, accessible from your Account page after purchase:
EPUB The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Also available in other formats.
Register your product to gain access to bonus material or receive a coupon.
“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
--Guy Kawasaki, author of Enchantment
“Get Bold is...a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!
With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions
How to Drive Maximum Business Value from Social Media!
From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative
A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.
In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.
Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.
Foreword--Business Is Personal, by Charlene Li, Author of Open Leadership x
Foreword--The New Transformation: Social Business, by Mike Rhodin, Sr Vice President, IBM SWG Solutions xii
Chapter 1 The AGENDA for Social Business Success 1
Chapter 2 Align Organizational Goals and Culture 21
Chapter 3 Gain Social Trust 49
Chapter 4 Engage Through Experiences 75
Chapter 5 (Social) Network Your Business Processes 119
Chapter 6 Design for Reputation and Risk Management 149
Chapter 7 Analyze Your Data 169
Chapter 8 Technology as a Competitive Ingredient 201
Chapter 9 Draw Up Your Agenda 215
Glossary of Social Business Terms 253