- How to Handle Tough Questions: Agility Versus Force
- Sep 11, 2013
- How do you, a presenter, withstand an attack? Jerry Weisman explains how to use leverage, or the use of agility to counter force.
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- Clearing Up the 6 (Confusing) Ways to Get Office 2013
- Sep 6, 2013
- Katherine Murray seeks to clear up some of the Microsoft Office confusion by explaining the various ways to get Office and detailing the benefits of each offering.
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- Google Semantic Search: What Is New in SEO?
- Sep 6, 2013
- This chapter shows what is different in SEO, what is the "new SEO" everyone is talking about, and what you can do to take advantage of the developing trends. More importantly it shows what you should do to integrate SEO in the DNA of your business.
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- Introduction to Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R
- Sep 6, 2013
- Thomas W. Miller introduces his book, which addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and social network analysis.
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- Core Tactics to Connect with Customers in Healthcare Sales
- Aug 27, 2013
- This chapter introduces strategies that will strengthen your ability to connect with prospects and deepen existing High-Return Relationships.
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- Using Digital Analytics to Create Business Value
- Aug 22, 2013
- Judah Phillips introduces his book, which will help you and your business determine how to manage and succeed with digital analytics while minding the gap in analytics talent.
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- Inserting Pictures and Videos in Word 2013
- Aug 20, 2013
- This chapters shows multiple ways you can grab or capture pictures and videos and place them into your Word 2013 documents.
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- Mind the Gap: Communication Gaps and How to Close Them
- Aug 15, 2013
- In this introductory chapter from her book, Naomi Karten explains that communication gaps appear unpredictably and in any number of contexts. You can create communication gaps or fall victim to those created by other people. And you can eliminate them—or at least reduce the likelihood of their occurring.
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- What Workers Want—The Big Picture
- Aug 14, 2013
- This chapter presents what is essentially a positive view of the nature of people at work. That view is supported by the mountain of evidence the authors have gathered over many years of research, by the thinking and systematic research of others, and by the success of organizations whose policies and practices reflect such optimism.
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- Valuation for Mergers and Acquistions: An Overview
- Aug 5, 2013
- This chapter covers the principal reasons companies merge with or acquire one another, whether M&As create shareholder value, why acquirers pay a premium to take control of a target, the typical steps to follow when valuing a company, and the most frequently used valuation methods for assessing a company’s value.
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- An Overview of A Framework for Applying Analytics in Healthcare
- Aug 2, 2013
- Dwight McNeill introduces his book, A Framework for Applying Analytics in Healthcare: What Can Be Learned from the Best Practices in Retail, Banking, Politics, and Sports, in which he explains that healthcare can learn a lot from other industries.
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- Introduction to the Definitive Guide to Entertainment Marketing
- Jul 31, 2013
- The world might have changed, but one constant remains: We, as a people, want more entertainment. For entertainment marketers, it’s a huge opportunity. Al Lieberman and Pat Esgate explain how to take advantage of it.
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- Starting Your Own Tech Business: A Conversation with Eric Butow about Founding Butow Communications Group
- Jul 31, 2013
- In this series, InformIT sits down with authors who have founded or co-founded their own companies to discuss the challenges and triumphs of creating a technology-centered business. Today, Eric Butow, the owner of Butow Communications Group, discusses his work, his inspiration, and the lessons he's learned while owning his own business.
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- Introduction to The Truth About Negotiations
- Jul 29, 2013
- Leigh Thompson explains that negotiation may sound daunting, but if you are informed, practiced, and prepared, even you can do it.
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- Top 100 Power Verbs: The Connection Between Communications and Success
- Jul 26, 2013
- Learn how successful people use the power of human communication to give expressive life to their strategies, operational plans, directives, proposals, ideas, and positions.
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- Using Excel Tools to Handle Nested and Random Factors in ANOVA
- Jul 15, 2013
- Conrad Carlberg shows you how to use Excel's tools (including both worksheet functions and the add-ins two-factor ANOVA) to handle fixed and random factors, and crossed and nested factors.
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- Using Excel with Mixed and Nested Models
- Jul 15, 2013
- Conrad Carlberg discusses the distinctions between fixed and random factors, and between crossed and nested factors. You'll also learn how to recognize them.
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- Planning and Creating a Custom Access 2013 Database
- Jul 10, 2013
- If the Access database wizards don't work for you, you'll have to create a custom database. This chapter shows you what you'll need to do.
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- Designing a "Look" for your PowerPoint 2013 Presentation
- Jul 9, 2013
- This chapter provides tips, techniques, and advice for customizing the look and feel of your presentation and creating templates to use again later.
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- Preface to The Supply Chain Management Casebook
- Jun 27, 2013
- Chuck Munson introduces the 30 cases in his book, which touch on many of the important supply chain issues facing modern organizations.
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