Business & Management

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What Can I Do in Google+?: Jan 29, 2013; This chapter provides a basic rundown of the available features in Google+.

Writing Online Copy that Sells: Keeping It Short and Simple: Jan 23, 2013; When writing for the web, keep it short and simple. Short paragraphs. Short sentences. Short words. How do you do this? Read on and find out.

First Moves with Google+: Jan 14, 2013; This chapter shows how to adjust your Google+ profile to use your account effectively for business.

Aligning Social Media to the Sales Funnel: Jan 8, 2013; Need to convince management that your company should be active in the social media space? You'll likely have to convince them how that helps the bottom line. This chapter provides some ways to do just that.

The Operations Manager's Toolbox: The Power of Completion: Dec 19, 2012; Real power in management is accomplishment and completion. There is power great and small within leadership, and studying the area of completion will reveal tools that can be used to gain power in management and better develop your leadership skills.

Supply Chain Management in the 21st Century: Dec 17, 2012; The authors of Global Macrotrends and Their Impact on Supply Chain Management introduce their book, a thought-provoking primer for anyone concerned with how global trends will impact businesses and their supply chains.

The Financial Professional's Guide to Communication: Defining Your Core: Dec 3, 2012; Bob Finder asks you to answer a seemingly simple question: What do you do?

Introduction to the Financial Professional's Guide to Communication: Nov 29, 2012; In this introduction to his book, Bob Finder explains how he will teach you to actively listen, speak plainly with precision and passion, and engage clients with uncommon effectiveness.

Preface to Reinventing the Supply Chain Life Cycle: Nov 28, 2012; The authors of Reinventing the Supply Chain Life Cycle introduce their book, which provides a selection of topical knowledge that can help supply chain managers reinvent their supply chains and, in doing so, add to the life of the supply chain cycling process.

Introduction to Winning Strategies for Power Presentations: Nov 27, 2012; Tired of giving mediocre presentations? In this introduction to his book, Jerry Weissman shows you how to avoid the mind-numbing scenario in which a nervous person stands in front of a room giving a verbatim recitation of a disjointed set of begged, borrowed, or stolen slides to a bored audience for far too long.

Taking Powerful Pictures to Sell Your Arts and Crafts Online: Nov 14, 2012; This chapter explains the tools and techniques recommended to create high-quality photos of your merchandise to increase your sales (and selling price).

Creating a Blogging Strategy to Drive Your Business: Nov 9, 2012; This chapter shows how to find the right blogging tool for your business needs and how to most effectively use it to meet your online marketing goals.

FileMaker 12 Product Line: Oct 30, 2012; This chapter provides a quick overview of the purpose and profile of each piece of the FileMaker software suite, along with relevant operating system requirements.

How Bad Presentations Led Me to Create Presentation Patterns: Oct 29, 2012; A series of on-stage epiphanies led Neal Ford to evolve the idea of presentation patterns, the core of his book Presentation Patterns: Techniques for Crafting Better Presentations. These experiences, which helped him to craft memorable names for patterns and antipatterns like Narrative Arc and Bullet-Riddled Corpse, led him to refine his own performance, and he shares his hard-won knowledge.

Getting Started with PowerPoint: Set Up a Theme: Oct 25, 2012; This chapter explains the colors, fonts, and effects - the steps to defining your theme elements - that form the foundation of a PowerPoint template.

Managing the Unmanageable: An Interview with Mickey Mantle and Ron Lichty on Managing Programmers: Oct 18, 2012; From hiring to tools to culture, building a long-term, successful software group is no trivial task. Matt Heusser interviews Mickey Mantle and Ron Lichty, authors of Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams for the secrets to their success—and a few nuggets of insight—about this most challenging of software development tasks.

Preface to The Truth About Managing People, 3rd Edition: Oct 10, 2012; Stephen P. Robbins describes his book, which is organized around key, human-behavior-related problem areas that managers face: hiring, motivation, leadership, communication, team building, performance evaluation, and coping with change.

Using FileMaker Pro: Oct 5, 2012; This chapter introduces you to how to make the most of FileMaker databases that have already been built.

Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales: Sep 24, 2012; What has the Internet changed about the sales process? This chapter looks at online versus offline sales, and how introverts and extroverts can work together to improve sales.