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Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.
FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT
Part 1 Preparing your plan
1 Essential preparation
Part 2 Writing your plan
2 The business
Business mix by segment
Segmentation in a start-up
3 Market demand
Market demand for a start-up
Market demand risks and opportunities
Competition in a start-up
Industry competition risks and opportunities
Strategy in a start-up
Strategic risks and opportunities
Operations and capital expenditure
Resource risks and opportunities
7 Financials and forecasts
Market-driven sales forecasts
Competition-driven margin forecasts
Funding the plan
Full financial forecasts
Forecasts in a start-up
Financial risks and opportunities
8 Risk, opportunity and sensitivity
Meet the Suns and Clouds chart
What the Suns and Clouds tell you
Part 3 Reviewing your plan
10 Monitoring and evaluating
Monitoring your plan
Evaluating your plan
Beware these characters!
Postscript: 12 hot potatoes
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers