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Wired to Care: How Companies Prosper When They Create Widespread Empathy

Wired to Care: How Companies Prosper When They Create Widespread Empathy

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  • Copyright 2015
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-408491-8
  • ISBN-13: 978-0-13-408491-6

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too.

In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin’ Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information.

Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

Sample Content

Table of Contents

Part I    The Case for Empathy

Chapter 1        Introduction  3

Chapter 2        The Map is Not the Territory  19

Chapter 3        The Way Things Used to Be  42

Part II   Creating Widespread Empathy

Chapter 4        The Power of Affinity  67

Chapter 5        Walking in Someone Else’s Shoes  85

Chapter 6        Empathy That Lasts  105

Chapter 7        Open All the Windows  124

Part III  The Results of Empathy

Chapter 8        Reframe How You See the World  143

Chapter 9        We Are Them and They Are Us  165

Chapter 10      The Golden Rule  180

Chapter 11      The Hidden Payoff  200

Acknowledgments  217

Endnotes  223

Index  237

About the Authors  251


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