Register your product to gain access to bonus material or receive a coupon.
Web Words That Work: Writing Online Copy That Sells
- Your Price: $15.99
- List Price: $19.99
- Includes EPUB, MOBI, and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.
Also available in other formats.
- Copyright 2013
- Dimensions: 6" x 9"
- Pages: 304
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-335411-3
- ISBN-13: 978-0-13-335411-9
Write great search-optimized, customer-optimized web copy!
(No experience? No problem!)
Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!
Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got!
• The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner
• Keep it short, keep it simple!
• Think like your readers, fire them up, and get them to act!
• Write text that search engines and humans will both love
• Be absolutely clear! Squeeze all the confusion out of your content
• Make sure you know just enough grammar and punctuation
• Combine text and visuals to make them both work better
• Choose the right delivery formats
• Integrate your copy into an existing web page design
• Work well with web designers and developers
Detailed, expert guidance for writing:
• Web pages
• Online articles
• Blog posts
• Social media updates
• Web ads
• Email promos & newsletters
• Online press releases
• Online help & FAQs
• Smartphone & tablet content
• Web interfaces
Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
ONE MONTH ACCESS!
Get unlimited 30-day access to thousands of Books & Training Videos about technology, professional development and digital media If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months.
Other Things You Might Like
- Your Success in the Retail Business (Collection)
- eBook (Watermarked) $47.19