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The Hands-On Guide to Thriving with Web 2.0 and Social Networking
This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.
About the Author xxiii
Chapter 1: Web 2.0 and Social Networking 1
Chapter 2: Portals in the Enterprise 29
Chapter 3: Ajax, Portlets, and Patterns 61
Chapter 4: Social Software for the Enterprise 99
Chapter 5: Team Collaboration and Content Sharing 121
Chapter 6: Mashing up Data and Applications 151
Chapter 7: Enterprise Search Strategies 189
Chapter 8: Web 2.0 Security and Performance 203
Chapter 9: Managing a Changing Social World 227
Chapter 10: IBM Case Studies 251