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Truth About Green Business, The

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Truth About Green Business, The

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  • Copyright 2009
  • Pages: 240
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-264986-1
  • ISBN-13: 978-0-13-264986-5

Everything you need to know to green your business and grow your profit.

• The truth about what climate change means for your business

• The truth about running lean and green

• The truth about future proofing your business

Simply the best thinking


This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.

“This little book is inspiring in its range and practicality–not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.”

CHIP CONLEY, CEO, Joie de Vivre Hospitality

“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”

JOEL MAKOWER, Executive Editor, GreenBiz.com

Sample Content

Table of Contents

Introduction     ix

Part I: The Truth About Green Business

TRUTH 1: What is a green business?      

TRUTH 2: Why green your business?    

TRUTH 3: How to approach greening your business    

TRUTH 4: Why now?      

TRUTH 5: Climate change and your business    

Part II: The Truth About Green Strategy

TRUTH 6: Profit and purpose    

TRUTH 7: How green is good enough?      

TRUTH 8: Green regulations    

Part III: The Truth About Green Operations

TRUTH 9: Secrets hiding in plain sight    

TRUTH 10: Eco-efficiency: Good for business and the environment    

TRUTH 11: Waste? Not! Eliminating non-product      

TRUTH 12: EcoAudits can guide your course    

TRUTH 13: Running lean and green    

TRUTH 14: Carbon footprinting    

TRUTH 15: Reducing your carbon footprint    

Part IV: The Truth About Green Marketing

TRUTH 16: Green branding and messaging    

TRUTH 17: Creating strong EcoLabels    

TRUTH 18: Green marketing claims    

TRUTH 19: Reaching conscious consumers    

Part V: The Truth About Green Products and Services

TRUTH 20: What makes a product green?      

TRUTH 21: Product take-back    

TRUTH 22: Product to service    

TRUTH 23: What makes a service green?      

Part VI: The Truth About Green Design

TRUTH 24: Biomimicry–learning from life    

TRUTH 25: Reducing your product footprints    

TRUTH 26: Cradle to cradle    

TRUTH 27: Design with nature    

TRUTH 28: Innovation is at the heart of greening    

Part VII: The Truth About Green Procurement

TRUTH 29: Environmentally preferable purchasing    

TRUTH 30: Supply chain management and partnerships    

TRUTH 31: Supplier scorecards    

TRUTH 32: Clearing the rising bar    

Part VIII: The Truth About Green Buildings

TRUTH 33: LEED standards for green buildings    

TRUTH 34: The cost of green building    

TRUTH 35: Green buildings improve productivity    

TRUTH 36: Integrative design for green building    

Part IX: The Truth About Green IT

TRUTH 37: Computers and electronics    

TRUTH 38: Creating more effi cient data centers    

TRUTH 39: How IT can drive greening    

Part X: The Truth About Green Management

TRUTH 40: Engaging employees    

TRUTH 41: Engaging stakeholders    

TRUTH 42: Keeping score    

TRUTH 43: Employee incentives    

TRUTH 44: Environmental management systems    

Part XI: The Truth About Green Finance

TRUTH 45: Profit, value, and risk    

TRUTH 46: Reality-based accounting    

TRUTH 47: Investing in green and attracting green investment    

TRUTH 48: Carbon trading and offsets    

TRUTH 49: Fiduciary duty    

Part XII: The Truth About Green Futures

TRUTH 50: Certainty in the face of uncertainty    

TRUTH 51: Scenario planning    

TRUTH 52: Future proofing    

APPENDIX A: References    


About the Author    

Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.

APPENDIX B: Resources


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