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Everything you need to know to green your business and grow your profit.
• The truth about what climate change means for your business
• The truth about running lean and green
• The truth about future proofing your business
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.
“This little book is inspiring in its range and practicality–not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.”
CHIP CONLEY, CEO, Joie de Vivre Hospitality
“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”
JOEL MAKOWER, Executive Editor, GreenBiz.com
Part I: The Truth About Green Business
TRUTH 1: What is a green business?
TRUTH 2: Why green your business?
TRUTH 3: How to approach greening your business
TRUTH 4: Why now?
TRUTH 5: Climate change and your business
Part II: The Truth About Green Strategy
TRUTH 6: Profit and purpose
TRUTH 7: How green is good enough?
TRUTH 8: Green regulations
Part III: The Truth About Green Operations
TRUTH 9: Secrets hiding in plain sight
TRUTH 10: Eco-efficiency: Good for business and the environment
TRUTH 11: Waste? Not! Eliminating non-product
TRUTH 12: EcoAudits can guide your course
TRUTH 13: Running lean and green
TRUTH 14: Carbon footprinting
TRUTH 15: Reducing your carbon footprint
Part IV: The Truth About Green Marketing
TRUTH 16: Green branding and messaging
TRUTH 17: Creating strong EcoLabels
TRUTH 18: Green marketing claims
TRUTH 19: Reaching conscious consumers
Part V: The Truth About Green Products and Services
TRUTH 20: What makes a product green?
TRUTH 21: Product take-back
TRUTH 22: Product to service
TRUTH 23: What makes a service green?
Part VI: The Truth About Green Design
TRUTH 24: Biomimicry–learning from life
TRUTH 25: Reducing your product footprints
TRUTH 26: Cradle to cradle
TRUTH 27: Design with nature
TRUTH 28: Innovation is at the heart of greening
Part VII: The Truth About Green Procurement
TRUTH 29: Environmentally preferable purchasing
TRUTH 30: Supply chain management and partnerships
TRUTH 31: Supplier scorecards
TRUTH 32: Clearing the rising bar
Part VIII: The Truth About Green Buildings
TRUTH 33: LEED standards for green buildings
TRUTH 34: The cost of green building
TRUTH 35: Green buildings improve productivity
TRUTH 36: Integrative design for green building
Part IX: The Truth About Green IT
TRUTH 37: Computers and electronics
TRUTH 38: Creating more effi cient data centers
TRUTH 39: How IT can drive greening
Part X: The Truth About Green Management
TRUTH 40: Engaging employees
TRUTH 41: Engaging stakeholders
TRUTH 42: Keeping score
TRUTH 43: Employee incentives
TRUTH 44: Environmental management systems
Part XI: The Truth About Green Finance
TRUTH 45: Profit, value, and risk
TRUTH 46: Reality-based accounting
TRUTH 47: Investing in green and attracting green investment
TRUTH 48: Carbon trading and offsets
TRUTH 49: Fiduciary duty
Part XII: The Truth About Green Futures
TRUTH 50: Certainty in the face of uncertainty
TRUTH 51: Scenario planning
TRUTH 52: Future proofing
APPENDIX A: References
About the Author
Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.
APPENDIX B: Resources