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“I’ve been there when Elko has given one of his famous talks and he really fires everyone up. I’ll never let anyone else speak to my team.”
--Nick Saban, Former Head Coach, LSU, National Football Champions; current Head Coach, University of Alabama Crimson Tide
"If I had one choice for someone to work with my firm, I would pick Kevin Elko. He has a unique way to touch people to become the kind of person they were meant to be. When I need a plan for growth, Kevin is my first call."
--Andy Kalbaugh, CEO, Mutual Services (LPL Financial)
"Dr. Elko taught me 'You have to dream it to achieve it' and that before championships and pro bowls happen, in your mind they have already occurred. From the moment I learned it I have not only played that way, I have led that way."
--Ed Reed, All Pro Safety, Baltimore Ravens
What’s your vision? What’s your passion? What do you want most? This book will help you find it, focus on it, and transform it into reality.
Dr. Kevin Elko has spent 20+ years helping people do precisely that: Super Bowl and NCAA Champion athletes and coaches...winning salespeople and corporate executives...audiences who’ve responded with hundreds of standing ovations. His techniques and insights don’t just supercharge performance...they change lives. Now, he’s brought them all together in a single boo--and it may be the greatest motivational book ever written. Elko’s lessons helped the University of Miami build its national championship football team...led Nick Saban to make Elko his team’s only performance consultant...helped NFL all-time leading rusher Emmitt Smith stay relentlessly focused in the face of any challenge. They got what they wanted. Whatever you want, Elko’s message can help you get it, too!
From America’s #1 Sports Performance Consultant
Breakthrough success happens first in your mind, and then in the world. In this book, Dr. Kevin Elko shows how to build your success one brick at a time...so when it happens, it happens huge. As America’s #1 performance consultant, Elko knows more about preparing for success than anyone. In this book, he shares everything he’s learned working with legendary athletes such as Emmitt Smith, championship coaches like Nick Saban, and thousands of the world’s top businesspeople. If you’re good, he’ll make you great. If you’re great, he’ll make you the best. It’s your turn. It’s your time. Learn what it takes. Do what it takes. Get this book, and make it happen.
Forewords by Butch Davis and Jon Dorenbos
Preface by Stewart Emery
About the Author xi
Foreword by Butch Davis xiii
Foreword by Jon Dorenbos xviii
Preface by Stewart Emery xxvii
Chapter 1: Growing Up 7
Chapter 2: You Do Not Have to Carry More Than You Can Hold 21
Chapter 3: Cutting the Internal Mental Clutter 35
Chapter 4: Just One Last Play 51
Chapter 5: Seasons of Life 63
Chapter 6: The Preseason: It Happens Before It Happens 77
Chapter 7: The Action Season: You Do Not Get What You Want: You Get What You Deserve 97
Chapter 8: The Playoffs 115
Chapter 9: The Off-Season 123
Chapter 10: Speaking Out: Heart Song Catalogue of Catch Phrases 131