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Supply Chain Strategy at Zophin Pharma
- By Chuck Munson
- Published Sep 11, 2013 by FT Press.
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Description
- Copyright 2014
- Edition: 1st
- eBook
- ISBN-10: 0-13-358552-2
- ISBN-13: 978-0-13-358552-0
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.