Supply Chain Strategy at Zophin Pharma

By Chuck Munson
Published Sep 11, 2013 by FT Press. Part of the Pearson Cases in Supply Chain Management and Analytics series.

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Description

Copyright 2014
Pages: 5
Edition: 1st

eBook (Watermarked)
ISBN-10: 0-13-358552-2
ISBN-13: 978-0-13-358552-0

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management.

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