Home > Store

Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional

eBook (Watermarked)

  • Your Price: $12.79
  • List Price: $15.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Also available in other formats.

Register your product to gain access to bonus material or receive a coupon.


  • Copyright 2012
  • Dimensions: 6" x 9"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-298328-1
  • ISBN-13: 978-0-13-298328-0

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Sample Content

Table of Contents

Foreword by David Armano     viii
Introduction:  When Social Media Meets PR, Communication Unites with Technology     1
Chapter 1    PR Practice #1: The PR Policymaker     8
Chapter 2    New Practice #2: The Internal Collaboration Generator     23
Chapter 3    New Practice #3: The PR Technology Tester     37
Chapter 4    New Practice #4: The Communications (COMMS) Organizer     54
Chapter 5    New Practice #5: The Pre-Crisis Doctor     71
Chapter 6    New Practice #6: The Relationship Analyzer     87
Chapter 7    New Practice #7: Reputation Task Force Member     103
Chapter 8    New Practice #8: Master of the Metrics     118
Chapter 9    Using Your New PR Practices to Become an Influencer and Change Agent     134
Chapter 10  The Future of PR and Social Media     146
Appendix    The Social Media Strategy Wheel     157
Index     160


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership