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Sherman's Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda

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Sherman's Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda

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Description

  • Copyright 2014
  • Pages: 5
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-358563-8
  • ISBN-13: 978-0-13-358563-6

This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.

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