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Secrets of Success in Marketing, The: How to accelerate your marketing performance

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Secrets of Success in Marketing, The: How to accelerate your marketing performance

eBook (Watermarked)

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  • Copyright 2012
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-355404-X
  • ISBN-13: 978-0-13-355404-5

Real world marketing for real world professionals – everything you need to know to be the best in the business.

Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success in Marketing is the book to offer some relief.

These are the real secrets, all learned from years of experience and successful marketing, and they’re the secrets that the seriously successful use to stay ahead of the game.

A practical, project-based approach creates a series of self-contained guides to planning, implementing and managing consumer and business-to-business marketing projects – ideal for busy marketing professionals who want fast, focussed advice. Real-life examples and case studies are drawn from market leaders in a variety of sectors, and this insight combined with the expert experience of a renowned author create a unique approach to teaching the core skills of marketing.

Sample Content

Table of Contents

About the author


Part 1 Closer to your customers – the true measure of success

Chapter 1         Get up close and personal with the precision of one-to-one marketing

Chapter 2         A lifetime together – the true value of long-term customer relationships

Chapter 3         Community service – a problem shared

Chapter 4         Put customers on your product development team

Chapter 5         Pass the parcel – make it easier for customers to contact you

Part 2  It takes more than a product to succeed

Chapter 6         Piggyback on other brands

Chapter 7         Service charge is extra

Chapter 8         Sell the knowledge

Chapter 9         Risky business - pricing in challenging times

Part 3  Don’t keep it secret - get the story across

Chapter 10       How to win friends and influence the influencers

Chapter 11       Trust me, I’m financially sound

Chapter 12       How many agencies does it take to change a prospect’s mind?

Part 4 People matter – the inside track to success

Chapter 13       Get everyone on board 

Chapter 14       Expand your team without hiring

Chapter 15       Partnership - more power to your marketing elbow

Chapter 16       Measure for measure – just what is marketing success?



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