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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…
1 A 10-Minute Guide to Web Analytics 1
2 Creating a Google Analytics Account 9
3 Adding Google Analytics to Your Website 15
4 Using the Google Analytics Dashboard 25
5 Customizing Data in the Dashboard 39
6 Tracking Visitors 51
7 Analyzing Traffic Sources 69
8 Analyzing Top Content 79
9 Tracking AdSense Performance 91
10 Viewing the Site Overlay Report 101
11 Tracking AdWords Traffic 105
12 Tracking Ecommerce 113
13 Measuring Site Search Usage 123
14 Setting Up Goals and Funnels 131
15 Using Event Tracking 139
16 Creating Custom Reports 145
17 Filtering Data 155
18 Customizing the Google Analytics Tracking Code 163
19 Creating User-Defined Visitor Types 167
20 Filtering Out Internal Traffic 171
21 Tracking Error Pages and Broken Links 179
22 Tracking File Downloads 183
23 Tracking Full Referring URLs 187
24 Identifying Poorly Performing Pages 191
25 Fixing Problem Pages with Website Optimizer 197
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