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Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

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  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-276720-1
  • ISBN-13: 978-0-13-276720-0

Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information.

10 minutes is all you need to learn how to…

  • Define your Facebook-centric online business strategy
  • Plan and create your “business-friendly” personal Facebook page
  • Create a Facebook Page, also known as a “fan page,” for your business
  • Build your Wall with customer-focused status updates
  • Create more effective Info, Photos, and Discussions tabs
  • Find and install Apps that can help your business
  • Claim and edit your Facebook Places page, and get customers to “check in”
  • Plan, target, write, and design low-cost Facebook Ads that work
  • Promote your Facebook presence and track its impact
  • Offer Facebook Deals that attract new customers
  • Avoid common Facebook business mistakes

Sample Content

Table of Contents

Introduction     1

About This Book     3

Who This Book Is For     4

What Do I Need to Use This Book?      5

Conventions Used in This Book     6

Screen Captures     6

1 Introducing Facebook for Business     9

Why Facebook Is So Popular     9

Why Your Business Should Be on Facebook     12

Comparing Personal and Business Facebook Pages     16

Your Personal Facebook Page     16

Examining a Facebook Fan Page for Business     19

Understanding How a Big Business Uses Facebook     22

Summary     23

2 Setting Up a Business-Friendly Profile Page     25

What Makes a Personal Page Business-Friendly?      25

Creating a Business-Only “Personal” Page     27

Signing Up for Facebook      28

Finding Friends     30

Editing Your Profile     31

Changing Privacy Settings     34

Sharing Your Status     39

Summary     42

3 Finding and Installing Apps     43

Choosing Apps for Business and Pleasure     43

Looking for Facebook Apps     45

Summary     52

4 Choosing Your Facebook Business Strategy     53

Leading with Facebook First     53

Examining Facebook Business Features     56

Your Fan Page     56

Your Places Page     58

Facebook Deals     59

Facebook Ads     61

Checking In to a Place     62

Pulling It All Together     66

Summary     69

5 Planning Your Fan Page     71

Anatomy of a Facebook Page     71

Planning Your Fan Page     73

Typical Website Tabs     74

Freeform Pages Using FBML     76

Photos and Video     77

Events, Reviews, and Discussion Boards     81

Summary     83

6 Creating Your Fan Page     85

Checking if Your Business Name Is in Use     85

Why Use a Vanity URL?      86

Just What Name Should You Use?      87

Checking Out Your Candidates     88

Making Your Choice     90

Signing Up for Your Page     91

7 Setting Up Your Business Fan Page     99

Creating Core Settings for Your Business Fan Page     99

Entering Basic Information     100

Adding a Profile Picture     102

Adding and Managing Apps     103

Changing Mobile Settings and Your URL     105

Summary     109

8 Expanding and Promoting Your Fan Page     111

Waiting to Send Out Invitations     111

Building Your Wall through Status Updates     113

Text Status Updates     113

Photos on Your Wall     115

Link Updates     116

Video Updates     117

Updating the Info Tab     118

Managing the Photos Tab     119

Start Discussions     122

Add Links, Notes, Videos, and Events     123

Summary     124

9 Claiming Your Places Page     125

Understanding How Places Fits In     125

Understanding How to Claim Your Place     128

Adding Your Place     130

Editing Your Place     133

Claiming Your Place     134

Combining Places and Pages     137

Summary     139

10 Creating Facebook Deals     141

Understanding the Advantages of Facebook Deals     141

Finding Out If You Can Offer Facebook Deals     145

Thinking Up Deals     146

Creating a Deal     150

Summary     153

11 Planning and Targeting Facebook Ads     155

Budgeting for Your Ad Campaign     155

Avoiding Wastage     158

Creating a Facebook-Friendly Call to Action     160

Designing an Ad     161

Targeting Your Ads     162

Understanding How Facebook Determines a User’s Location     164

Focusing on Major Types of Targeting     165

Minor Types of Targeting     167

Summary     168

12 Pricing and Creating Your Ad Campaign     169

Understanding What You Pay     169

Learning Key Advertising Terms     170

Creating an Ad     173

Summary     181

13 Promoting Your Facebook Presence     183

Understanding Why Promotion Is Important     183

Measuring Your Efforts     185

Promoting in the Real World     186

Promoting Online and on Facebook     189

Promoting All Your Facebook Pieces     192

Summary     193

14 Tracking the Performance of Your Facebook Presence     195

Understanding Why Tracking Is Important     195

Understanding Why Facebook Data Is So Accurate     196

Touring the Page Overview in Insights     198

Drilling Down on Insights about Users     203

Daily Active Users Breakdown     204

New Likes     205

Demographics     206

Activity–Page Views and Media Consumption     207

Drilling Down on Interactions     209

Page Posts     209

Page Activity     210

Summary     211

Index     213


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