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The Professional Product Owner’s Guide to Maximizing Value with Scrum
“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.org
The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.
Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.
About the Author
Part I: Strategy
Chapter 1: Agile Product Management
Chapter 2: Vision
Chapter 3: Value
Chapter 4: Validation
Part II: Scrum
Chapter 5: Empiricism
Chapter 6: Scrum
Part III: Tactics
Chapter 7: Product Backlog Management
Chapter 8: Release Management
Chapter 9: The Successful Product Owner