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all your leadership communications...
at every level, in every encounter
The right verbs
• help you build outstanding teams
• achieve stunning performance
• exude passion and confidence that make others want to follow
Grab the right verb and use it the right way to:
Drive home your message, whatever it is
Energize teams and workforces
Promote collaboration to maximize performance
Catalyze change at every level
Jam-packed with examples drawing on thousands of years of storytelling, literature, and experience
Indispensable for everyone who intends to be a truly great leader
Chapter 1 The Technology and Power of Language 3
Let’s Take a Moment and Think about Language What Is the Special Significance of Language? 6
The Power of Words 7
Using Words in Special Ways 11
The Impact of Power Verbs 12
Chapter 2 The Connection Between Communications and Success in Leadership and Management 15
Verb Forms 17
Chapter 3 How to Use This Book 21
Leadership Styles 22
Additional Support for You 23
Chapter 4 Power Verbs for Managers and Executives 27