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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

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eBook (Watermarked)

  • Your Price: $27.99
  • List Price: $34.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

Leverage the US Marine Corps' world-class doctrine to master your effectiveness as a communicator and leader!

  • Orient on audiences, take the initiative, control the agenda, respond with speed and focus, create winning plans, and become a "habitually strategic" communicator
  • Marine approved! Includes the Marine logo, and excerpts from the legendary Marine manual Warfighting
  • By one of the world's highest-profile leadership/communication experts, Helio Fred Garcia

Description

  • Copyright 2012
  • Dimensions: 6" x 9"
  • Pages: 336
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-288884-X
  • ISBN-13: 978-0-13-288884-4

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.

Extras

Author's Site

Please visit the Logos Institute website at www.logosinstitute.net

Companion Site

Author suggested sites: www.logosinstitute.net

Sample Content

Sample Pages

Download the sample pages (includes Introduction and Index)

Table of Contents

Foreword     xv
Introduction: Leadership, Discipline, and Effective Communication     xxv
PART I: Leadership and Communication: Connecting with Audiences
Chapter 1: Words Matter     1
Chapter 2: Taking Audiences Seriously     23
Chapter 3: Words Aren’t Enough     55
Chapter 4: Speed, Focus, and the First Mover Advantage     75
Chapter 5: Initiative, Maneuver, and Disproportionality     105
PART II: Strategy and Communication: Planning and Execution
Chapter 6: Goals, Strategies, and Tactics: Preparing and Planning     123
PART III: Building Skills: Getting Good at Communicating Well
Chapter 7: Performance: The Physicality of Audience Engagement     159
Chapter 8: Content: Word Choice, Framing, and Meaning     185
Chapter 9: Audiences: Attention, Retention, and How Hearts and Minds Work     207
Chapter 10: Putting It All Together: Becoming a Habitually Strategic Communicator     233
Appendix: Warfighting Principles for Leadership Communication     251
Endnotes     263
Index     281

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