PrintNumber ErrorLocation Error Correction DateAdded
1 pviii First Printing April 2012 First Printing April 2012 with corrections September 2013 5/23/2012
1 pxvii The actual book would not have been possible without the dedicated and persistent hard work of two brilliant and tireless Logos Institute analysts, Adam Tiouririne and Katie Garcia. The actual book would not have been possible without the dedicated and persistent hard work of two brilliant and tireless Logos Institute analysts, Adam Tiouririne and Katie Garcia. 8/26/2013
1 pxviii I was first introduced to the Marines in 1991 by an NYU student, Lt. Col. Walter Bryzynski. I was first introduced to the Marines in 1991 by an NYU student, Lt. Col. Walt Burzinski. 8/26/2013
1 pxix I am particularly grateful to Lt. Col. Steven Brozak, who was a strong supporter and who introduced me to Marine Corps leadership beyond the New York City unit, including the Director of Public Affairs. Other MTU-17 Marines who have been supportive over the years include Maj. David C. Andersen, Capt. Brian Lippo, Maj. Jennifer Jackson, Lt. Col. Frank Gasper, Lt. Col. David Rosner, Lt. Col. Greg Kelly, Lt. Col. Dan Fernandes, Lt. Col. Joseph J. Wiffler, and Gy. Sgt. Joseph Minucci.
For several years beginning in 2004, I taught in the Brigadier General Select Orientation program in Washington. I am grateful for the help and support of Maj. Francis Piccoli, Capt. Alexandra Davis, and Maj. Steven M. O’Connor.
I am particularly grateful to Lt. Col. Stephen Brozak, who was a strong supporter and who introduced me to Marine Corps leadership beyond the New York City unit, including the Director of Public Affairs. Other MTU-17 Marines who have been supportive over the years include Maj. David C. Andersen, Capt. Brian Lippo, Maj. Jennifer Jackson, Lt. Col. Frank Gasper, Lt. Col. David Rosner, Lt. Col. Greg Kelly, Lt. Col. Dan Fernandes, Lt. Col. Joseph J. Wiffler, and Gy. Sgt. Joseph Minucci.
For several years beginning in 2004, I taught in the Brigadier General Select Orientation program in Washington. I am grateful for the help and support of Lt. Col. Francis Piccoli, Capt. Alexandra Davis, and Maj. Steven M. O’Connor.
8/26/2013
1 pxxii That resulted in my meeting his book publicist Barbara Monteiro, who in turn introduced me to my agent, Leah Nathan Spiro of Riverside Creative Management. That resulted in my meeting his book publicist Barbara Monteiro, who in turn introduced me to my agent, Leah Nathans Spiro of Riverside Creative Management. 8/26/2013
1 pxxvii For example, the 19th-century Prussian military strategist Carl von Clausewitz defined war as “an act of will directed toward a living entity that reacts.” For example, the 19th-century Prussian military strategist Carl von Clausewitz defined war as, “an act of will directed toward a living entity that reacts.” 8/26/2013
1 pxxxv The leadership discipline is to be both disciplined and nimble, to avoid making small mistakes that cause great harm, and engage stakeholders in such a timely and effective way that we get a higher return on our communication investment than we otherwise would. The leadership discipline is to be both disciplined and nimble, to avoid making small mistakes that cause great harm, and to engage stakeholders in such a timely and effective way that we get a higher return on our communication investment than we otherwise would. 8/26/2013
1 p1 That simple phrase, 1,000 songs in your pocket, changed the way people understood their relation to music. That simple phrase, a thousand songs in your pocket, changed the way people understood their relation to music. 8/26/2013
1 p2 I have found that many leaders suffer career-defining blunders because they didn’t take communication nearly as seriously as they... I have found that many leaders suffer career-defining blunders because they don’t take communication nearly as seriously as they ... 8/26/2013
1 p17 Dr. Zalman’s EastWest Institute paper begins by noting that “good communicators reveal, in speech and action, that they understand the motivations and aspirations of their audiences—and it is via this understanding that they gain their sympathies.” Dr. Zalman’s EastWest Institute paper begins by noting that, “good communicators reveal, in speech and action, that they understand the motivations and aspirations of their audiences—and it is via this understanding that they gain their sympathies.” 8/26/2013
1 p18 Greater than the financial and other cost, though, was the opportunity cost. Greater than the financial and other costs, though, was the opportunity cost. 8/26/2013
1 p25 But, according to Mr. Mike in his blog, Strategic Leadership Communication, the audience got a very strong message: Microsoft can and should be your corporate partner, whether you go with DEC or not. But, according to Mr. Mike’s blog, Strategic Leadership Communication, the audience got a very strong message: Microsoft can and should be your corporate partner, whether you go with DEC or not.
8/26/2013
1 p28 But on July 12, customers’ in-boxes contained a note from Netflix. But on July 12, customers’ inboxes contained a note from Netflix. 8/27/2013
1 p42 Consider Robert Nardelli’s experience at Home Depot. If Netflix’s customers thought the CEO didn’t care, Home Depot’s investors thought the CEO was outright hostile to them.
In the 1990s Bob Nardelli was a superstar of corporate leadership, one of the top contenders to succeed Jack Welch at General Electric. Mr. Welch once called him “the best operational executive I’ve ever met.
Consider Robert Nardelli’s experience at Home Depot. If Netflix’s customers thought the CEO didn’t care, Home Depot’s investors thought the CEO was outright hostile towards them.
In the 1990s Bob Nardelli was a superstar of corporate leadership, one of the top contenders to succeed Jack Welch at General Electric. Mr. Welch once called him, “the best operational executive I’ve ever met.
8/27/2013
1 p47 The meeting set Home Depot shareholders on a path directly opposed to Mr. Nardelli’s continued tenure as CEO. Patrick McGurn, executive vice president of Institutional Shareholder Services, said “You didn’t hear anything close to the level of anger being discussed about Home Depot before the meeting that you did afterward.” The meeting set Home Depot shareholders on a path directly opposed to Mr. Nardelli’s continued tenure as CEO. Patrick McGurn, executive vice president of Institutional Shareholder Services, said, “You didn’t hear anything close to the level of anger being discussed about Home Depot before the meeting that you did afterward.” 8/27/2013
1 p75 He added grilled chicken, salads, and healthier drinks to the McDonald’s menu. He discontinued “supersize” portions.
He added grilled chicken, salads, and healthier drinks to the McDonald’s menu and he discontinued “supersize” portions.
8/27/2013
1 p93 We must focus effects not only at
the decisive location but also at the decisive moment.
We must focus efforts not only at
the decisive location but also at the decisive moment.
8/27/2013
1 p107 Or he could have said something more along the lines of …and therefore I’ll wait until the investigations are concluded before offering an opinion.” Or he could have said something more along the lines of “…and therefore I’ll wait until the investigations are concluded before offering an opinion.” 8/27/2013
1 p127 Sir John Harvey-Jones, the British industrialist and later host of the BBC Troubleshooters television program, famously said that “the nicest thing about not planning is that failure comes as a complete surprise. Sir John Harvey-Jones, the British industrialist and later host of the BBC Troubleshooters television program, famously said that, “the nicest thing about not planning is that failure comes as a complete surprise. 8/28/2013
1 p141 Dartmouth College Tuck School of Business professor M. Eric Johnson told the New York Times that the communication of the new strategy “was botched in a big, big way.… It came out in dribs and drabs in a very confusing set of announcements.” Dartmouth College Tuck School of Business professor M. Eric Johnson told the New York Times that the communication of the new strategy, “was botched in a big, big way.… It came out in dribs and drabs in a very confusing set of announcements.” 8/28/2013
1 p165 They need to master basic skills, to practice those skills, and to continually enhance their capacity to lead verbally.
They need to master basic skills, practice those skills, and continually enhance their capacity to lead verbally.
8/28/2013
1 p194 Lakoff’s frustration with Senator Kerry is that he was making a fundamental—and too common—blunder when arguing against someone: “Don’t use their language. Lakoff’s frustration with Senator Kerry was that he was making a fundamental—and too common—blunder when arguing against someone: “Don’t use their language. 8/28/2013
1 p238 For leaders who live and breathe the company’s operation, this common-sense observation is hard to grasp. For leaders who live and breathe the company’s operations, this common-sense observation is hard to grasp. 8/28/2013
1 p254 We must focus effects not only at
the decisive location but also at the decisive moment.
We must focus efforts not only at
the decisive location but also at the decisive moment.
8/28/2013