PrintNumber | ErrorLocation | Error | Correction | DateAdded |
---|---|---|---|---|
1 | pviii | First Printing April 2012 | First Printing April 2012 with corrections September 2013 | 5/23/2012 |
1 | pxvii | The actual book would not have been possible without the dedicated and persistent hard work of two brilliant and tireless Logos Institute analysts, Adam Tiouririne and Katie Garcia. | The actual book would not have been possible without the dedicated and persistent hard work of two brilliant and tireless Logos Institute analysts, Adam Tiouririne and Katie Garcia. | 8/26/2013 |
1 | pxviii | I was first introduced to the Marines in 1991 by an NYU student, Lt. Col. Walter Bryzynski. | I was first introduced to the Marines in 1991 by an NYU student, Lt. Col. Walt Burzinski. | 8/26/2013 |
1 | pxix | I am particularly grateful to Lt. Col. Steven Brozak, who was a strong supporter and who introduced me to Marine Corps leadership beyond the New York City unit, including the Director of Public Affairs. Other MTU-17 Marines who have been supportive over the years include Maj. David C. Andersen, Capt. Brian Lippo, Maj. Jennifer Jackson, Lt. Col. Frank Gasper, Lt. Col. David Rosner, Lt. Col. Greg Kelly, Lt. Col. Dan Fernandes, Lt. Col. Joseph J. Wiffler, and Gy. Sgt. Joseph Minucci. For several years beginning in 2004, I taught in the Brigadier General Select Orientation program in Washington. I am grateful for the help and support of Maj. Francis Piccoli, Capt. Alexandra Davis, and Maj. Steven M. OConnor. |
I am particularly grateful to Lt. Col. Stephen Brozak, who was a strong supporter and who introduced me to Marine Corps leadership beyond the New York City unit, including the Director of Public Affairs. Other MTU-17 Marines who have been supportive over the years include Maj. David C. Andersen, Capt. Brian Lippo, Maj. Jennifer Jackson, Lt. Col. Frank Gasper, Lt. Col. David Rosner, Lt. Col. Greg Kelly, Lt. Col. Dan Fernandes, Lt. Col. Joseph J. Wiffler, and Gy. Sgt. Joseph Minucci. For several years beginning in 2004, I taught in the Brigadier General Select Orientation program in Washington. I am grateful for the help and support of Lt. Col. Francis Piccoli, Capt. Alexandra Davis, and Maj. Steven M. OConnor. |
8/26/2013 |
1 | pxxii | That resulted in my meeting his book publicist Barbara Monteiro, who in turn introduced me to my agent, Leah Nathan Spiro of Riverside Creative Management. | That resulted in my meeting his book publicist Barbara Monteiro, who in turn introduced me to my agent, Leah Nathans Spiro of Riverside Creative Management. | 8/26/2013 |
1 | pxxvii | For example, the 19th-century Prussian military strategist Carl von Clausewitz defined war as an act of will directed toward a living entity that reacts. | For example, the 19th-century Prussian military strategist Carl von Clausewitz defined war as, an act of will directed toward a living entity that reacts. | 8/26/2013 |
1 | pxxxv | The leadership discipline is to be both disciplined and nimble, to avoid making small mistakes that cause great harm, and engage stakeholders in such a timely and effective way that we get a higher return on our communication investment than we otherwise would. | The leadership discipline is to be both disciplined and nimble, to avoid making small mistakes that cause great harm, and to engage stakeholders in such a timely and effective way that we get a higher return on our communication investment than we otherwise would. | 8/26/2013 |
1 | p1 | That simple phrase, 1,000 songs in your pocket, changed the way people understood their relation to music. | That simple phrase, a thousand songs in your pocket, changed the way people understood their relation to music. | 8/26/2013 |
1 | p2 | I have found that many leaders suffer career-defining blunders because they didnt take communication nearly as seriously as they... | I have found that many leaders suffer career-defining blunders because they dont take communication nearly as seriously as they ... | 8/26/2013 |
1 | p17 | Dr. Zalmans EastWest Institute paper begins by noting that good communicators reveal, in speech and action, that they understand the motivations and aspirations of their audiencesand it is via this understanding that they gain their sympathies. | Dr. Zalmans EastWest Institute paper begins by noting that, good communicators reveal, in speech and action, that they understand the motivations and aspirations of their audiencesand it is via this understanding that they gain their sympathies. | 8/26/2013 |
1 | p18 | Greater than the financial and other cost, though, was the opportunity cost. | Greater than the financial and other costs, though, was the opportunity cost. | 8/26/2013 |
1 | p25 | But, according to Mr. Mike in his blog, Strategic Leadership Communication, the audience got a very strong message: Microsoft can and should be your corporate partner, whether you go with DEC or not. | But, according to Mr. Mikes blog, Strategic Leadership Communication, the audience got a very strong message: Microsoft can and should be your corporate partner, whether you go with DEC or not. |
8/26/2013 |
1 | p28 | But on July 12, customers in-boxes contained a note from Netflix. | But on July 12, customers inboxes contained a note from Netflix. | 8/27/2013 |
1 | p42 | Consider Robert Nardellis experience at Home Depot. If Netflixs customers thought the CEO didnt care, Home Depots investors thought the CEO was outright hostile to them. In the 1990s Bob Nardelli was a superstar of corporate leadership, one of the top contenders to succeed Jack Welch at General Electric. Mr. Welch once called him the best operational executive Ive ever met. |
Consider Robert Nardellis experience at Home Depot. If Netflixs customers thought the CEO didnt care, Home Depots investors thought the CEO was outright hostile towards them. In the 1990s Bob Nardelli was a superstar of corporate leadership, one of the top contenders to succeed Jack Welch at General Electric. Mr. Welch once called him, the best operational executive Ive ever met. |
8/27/2013 |
1 | p47 | The meeting set Home Depot shareholders on a path directly opposed to Mr. Nardellis continued tenure as CEO. Patrick McGurn, executive vice president of Institutional Shareholder Services, said You didnt hear anything close to the level of anger being discussed about Home Depot before the meeting that you did afterward. | The meeting set Home Depot shareholders on a path directly opposed to Mr. Nardellis continued tenure as CEO. Patrick McGurn, executive vice president of Institutional Shareholder Services, said, You didnt hear anything close to the level of anger being discussed about Home Depot before the meeting that you did afterward. | 8/27/2013 |
1 | p75 | He added grilled chicken, salads, and healthier drinks to the McDonalds menu. He discontinued supersize portions. |
He added grilled chicken, salads, and healthier drinks to the McDonalds menu and he discontinued supersize portions. |
8/27/2013 |
1 | p93 | We must focus effects not only at the decisive location but also at the decisive moment. |
We must focus efforts not only at the decisive location but also at the decisive moment. |
8/27/2013 |
1 | p107 | Or he could have said something more along the lines of and therefore Ill wait until the investigations are concluded before offering an opinion. | Or he could have said something more along the lines of and therefore Ill wait until the investigations are concluded before offering an opinion. | 8/27/2013 |
1 | p127 | Sir John Harvey-Jones, the British industrialist and later host of the BBC Troubleshooters television program, famously said that the nicest thing about not planning is that failure comes as a complete surprise. | Sir John Harvey-Jones, the British industrialist and later host of the BBC Troubleshooters television program, famously said that, the nicest thing about not planning is that failure comes as a complete surprise. | 8/28/2013 |
1 | p141 | Dartmouth College Tuck School of Business professor M. Eric Johnson told the New York Times that the communication of the new strategy was botched in a big, big way. It came out in dribs and drabs in a very confusing set of announcements. | Dartmouth College Tuck School of Business professor M. Eric Johnson told the New York Times that the communication of the new strategy, was botched in a big, big way. It came out in dribs and drabs in a very confusing set of announcements. | 8/28/2013 |
1 | p165 | They need to master basic skills, to practice those skills, and to continually enhance their capacity to lead verbally. |
They need to master basic skills, practice those skills, and continually enhance their capacity to lead verbally. |
8/28/2013 |
1 | p194 | Lakoffs frustration with Senator Kerry is that he was making a fundamentaland too commonblunder when arguing against someone: Dont use their language. | Lakoffs frustration with Senator Kerry was that he was making a fundamentaland too commonblunder when arguing against someone: Dont use their language. | 8/28/2013 |
1 | p238 | For leaders who live and breathe the companys operation, this common-sense observation is hard to grasp. | For leaders who live and breathe the companys operations, this common-sense observation is hard to grasp. | 8/28/2013 |
1 | p254 | We must focus effects not only at the decisive location but also at the decisive moment. |
We must focus efforts not only at the decisive location but also at the decisive moment. |
8/28/2013 |