Home > Store

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

Register your product to gain access to bonus material or receive a coupon.

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

Book

  • Sorry, this book is no longer in print.
Not for Sale

Description

  • Copyright 2013
  • Edition: 1st
  • Book
  • ISBN-10: 0-7897-4992-0
  • ISBN-13: 978-0-7897-4992-5

The complete guide to profiting from Pinterest!


Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!


LEARN HOW TO:


• Make the right first moves after you’ve signed up for Pinterest

• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more

• Quickly set up your branded Pinterest business page

• Weave a visual statement that attracts users and convinces them to insert their own stories

• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience

• Use Pinterest to “show and tell,” and leverage the powerful psychology of images

• Create a word-of-mouth Pinterest network that goes viral

• Win by “pinning” within Pinterest’s most important categories

• Reach “the power behind the pins”

• Stand out on a crowded “pinboard”

• Use infographics to communicate more information and encourage more repinning

• Replace costly conventional advertising with inexpensive Pinterest campaigns

• Supercharge your Twitter and Facebook marketing by integrating Pinterest

• Understand Pinterest’s etiquette and avoid its pitfalls

Sample Content

Online Sample Chapter

Pinpointing Your Industry with Pinterest

Sample Pages

Download the sample pages (includes Chapter 4 and Index)

Table of Contents

1  Welcome to Pinterest    1

What Is Pinterest?    3

Why Pinterest?    4

The Pinterest Home Page    6

Navigation.    6

Search    6

Center Menus    6

Pins    7

A Pinterest Timeline    7

Pinterest Lingo    9

What Is a Pin?    10

Liking a Pin and Repinning a Pin    11

Followers    12

Setting Up Your Pinterest Account    13

Pinterest Timeline App    15

Installing the Pinner    16

What Is the Pinner?    16

How to Edit a Pin    18

How to Pin Facebook Photos from Facebook    18

Navigating the Pins    20

The Importance of Fresh Pins    21

All That Makes a Pin a Pin    21

Describing Your Pin    22

Twitter Compatibility with Pinterest    23

Tracking Your Pins    24

Pinterest Categories    24

What Are Boards?    25

Exploring Boards Using Search Bar    26

Demographics of Pinterest    27

2  Integrating Pinterest in Your Businesses    29

Creating a Business Page on Pinterest    30

Branding Your Pinterest Account    30

What Names Should I Group My Boards

with and Why?    31

Understanding Your Product and Demographics    33

What Should I Post for My Brand and Why?    35

Informative Infographics    38

Pinning Versus Repinning for Your Brand Boards    39

How Do I Place a Pinterest Button on My Website?    40

Tracing Your Pinterest Traffic    42

3  Pinpointing Your Target: Captivating Your Audience    45

The Image Theory    47

Images’ Effects on Purchasing    48

The Psychology of Images    49

Why Do I Need Great Images?    52

4  Pinpointing Your Industry    57

Understanding Your Brand    59

If Your Company Were a Car, What Would It Be?    59

If Your Company Were a Celebrity, Who Would It Be?    59

If Your Company Were an Animal, What Would It Be?    60

Marketing Your Brand    61

Defining Your Purpose    62

Defining Your Customer    64

Who Is Pinning What?    65

B2C Model    66

From the Field    67

B2B Model    72

Nonprofit Organizations    76

Where Do You Fall in Line?    78

Business Sectors    78

5  Winning by Pinning    81

Putting It to Practice    101

Eric Himel    101

Simple Truths    102

Better Whey of Life    103

Olympia Fields Dental Associates    104

SocialTechPop    104

6  Still Winning by Pinning    107

7  Relentless Reach: The Power Behind Your Pins    127

Perfecting Your Pins    128

Restrictions That Affect How You

Create Images    129

Flash and Pinterest    129

Image Size    130

Tagging Pins and Descriptions    130

Tracking Your Pins’ Progress    131

Email Marketing with Pinterest    134

Using Email to Announce Your Pinterest

Presence    135

Placing a “Pin This” Icon    136

Coordinating New Boards or Pins Around

Email Deployment    136

Pinterest in Print    136

8  Viralocity: How to Improve the Reach of Your Pins    139

Going Viral    140

Decoding the Equation    141

Infographics    142

Using Word of Mouth    144

9  Playing Well with Others: Pinterest and Other Social Media Platforms    167

Putting Pinterest at the Heart of Your Social Strategy    168

Integrating Social Media Platforms    169

Facebook    170

Twitter    171

LinkedIn    172

Reddit    172

YouTube/Vimeo    173

10  The Bright Pin: Standing Out on a Crowded Pinboard    175

SEO and Back Links    176

The Video Frontier    181

11  Pinterest Etiquette: Staying on Pinners’ Good Side    191

Following the Rules    192

Create a Descriptive Caption    192

Remember R-E-S-P-E-C-T    192

Cite Sources for Your Links    192

Report Spammers    193

Don’t Smother Your Audience    193

Avoid Pinning Addiction    193

The Legality of Pinterest    193

Pinterest’s Do’s and Don’ts    199

12  Pinning Your Future    201

Index    209

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020