This eBook includes the following formats, accessible from your Account page after purchase:
EPUB The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Also available in other formats.
Register your product to gain access to bonus material or receive a coupon.
If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:
Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche