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PaperbackSwap.com

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PaperbackSwap.com

eBook (Watermarked)

  • Your Price: $16.99
  • List Price: $19.99
  • Includes EPUB, MOBI, and PDF
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  • This eBook includes the following formats, accessible from your Account page after purchase:

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Description

  • Copyright 2014
  • Dimensions: 6" x 9"
  • Pages: 18
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-382340-7
  • ISBN-13: 978-0-13-382340-0

This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.

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