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Network Challenge, The: Strategy, Profit, and Risk in an Interlinked World

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Network Challenge, The: Strategy, Profit, and Risk in an Interlinked World

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Breakthrough thinking and actionable strategies for managing the networks that are today's #1 source of business value.

  • 28 new essays by today's most important business thinkers: everything executives need to build, use, and profit from networks.
  • Understand the impact of network dynamics on everything from strategy and R + D to finance and supply chains.
  • Identify and mitigate all the new sources of risk that networks introduce.
  • Description

    • Copyright 2009
    • Edition: 1st
    • Premium Website
    • ISBN-10: 0-13-701191-1
    • ISBN-13: 978-0-13-701191-9

    Networks and the Enterprise: Breakthrough Thinking and
    Actionable Strategies

    “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age–an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.”

    –John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California

    “I couldn’t wait to get my hands on this research…I have already begun to put the ideas into practice in designing next-generation open innovation networks…the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!”

    –Larry Huston, Creator of the “Connect and Develop” program for Procter & Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice

    “In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields–a team of experts as broad as the network challenge itself.”

    –Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world.

    Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses).
    While managers typically view business through the lens of a single firm, this book
    challenges readers to take a broader view of their enterprises and opportunities.

    This book’s 28 original essays include

    CK Prahalad on networks as the new locus of competitive advantage

    Russell E. Palmer on leadership in a networked global environment

    Dawn Iacobucci and James M. Salter II on the business implications of social networking

    Franklin Allen and Ana Babus on contagion in financial markets

    Steven O. Kimbrough on artificial intelligence, evolutionary computation,
    and networks

    Satish Nambisan and Mohan Sawhney on tapping the “global brain” for innovation

    Manuel E. Sosa on coordination networks in product development

    Christophe Van den Bulte and Stefan Wuyts on customer networks

    Christoph Zott and Raphael Amit on using business models to drive network-based strategies

    Yoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration

    Valery Yakubovich and Ryan Burg on network-based HR strategy

    Howard Kunreuther on risk management strategies for an interdependent world

    Paul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logistics

    Witold J. Henisz on network-based political and social risk management

    Boaz Ganor on terrorism networks

    And much more...

    Sample Content

    Online Sample Chapter

    The Network Imperative: Community or Contagion?

    Sample Pages

    Download the sample pages (includes Preface and Chapter 1)

    Table of Contents

    Authors xviii

    Foreword by Dean Thomas S. Robertson and Dean Frank Brown xxv

    Preface xxvi


    Chapter 1        The Network Imperative: Community or Contagion? 3

    Paul Kleindorfer and Yoram (Jerry) Wind

    Chapter 2        Creating Experience: Competitive Advantage in the Age of Networks 25

    C.K. Prahalad

    Chapter 3        Knowledge as a Social Phenomenon: “Horse Holding” and Learning in Networks 37

    Alan Kantrow

    Chapter 4        Cross-Cultural Leadership in Networked Global Enterprises 49

    Russell E. Palmer


    Chapter 5        Social Networks: You’ve Lost Control 67

    Dawn Iacobucci and James M. Salter II

    Chapter 6        Biological Networks: Rainforests, Coral Reefs, and the Galapagos Islands 85

    Sonia Kleindorfer and James G. Mitchell

    Chapter 7        Information Networks in the History of Life 105

    Robert Giegengack and Yvette Bordeaux

    Chapter 8        Artificial Intelligence: How Individual Agents Add Up to a Network 125

    Steven O. Kimbrough


    Chapter 9        Network-Centric Innovation: Four Strategies for Tapping the Global Brain 147

    Satish Nambisan and Mohan Sawhney

    Chapter 10      Coordination Networks in Product Development 165

    Manuel E. Sosa

    Chapter 11      Organizational Design: Balancing Search and Stability in Strategic Decision Making 185

    Jan W. Rivkin and Nicolaj Siggelkow


    Chapter 12      Complexity Theory: Making Sense of Network Effects 207

    Colin Crook

    Chapter 13      Supply Webs: Managing, Organizing, and Capitalizing on Global Networks of Suppliers 225

    Serguei Netessine

    Chapter 14      Leveraging Customer Networks 243

    Christophe Van den Bulte and Stefan Wuyts

    Chapter 15      The Business Models as the Engine of Network-Based Strategies 259

    Christoph Zott and Raphael Amit

    Chapter 16      Extended Intelligence Networks: Minding and Mining the Periphery 277

    George S. Day, Paul J. H. Schoemaker, and Scott A. Snyder


    Chapter 17      Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them 299

    Yoram (Jerry) Wind, Victor Fung, and William Fung

    Chapter 18      Managing the Hyper-Networked “Instant Messaging” Generation in the Work Force 317

    Eric K. Clemons, Steve Barnett, JoAnn Magdoff, and Julia Clemons

    Chapter 19      Missing the Forest for the Trees: Network-Based HR Strategies 335

    Valery Yakubovich and Ryan Burg

    Chapter 20      Relating Well: Building Capabilities for Sustaining Alliance Networks 353

    Prashant Kale, Harbir Singh, and John Bell


    Chapter 21      Networks in Finance 367

    Franklin Allen and Ana Babus

    Chapter 22      The Weakest Link: Managing Risk Through Interdependent Strategies 383

    Howard Kunreuther

    Chapter 23      Integration of Financial and Physical Networks in Global Logistics 399

    Paul R. Kleindorfer and Ilias D. Visvikis

    Chapter 24      Telecommunications: Network Strategies for Network Industries? 417

    Kevin Werbach

    Chapter 25      Network-Based Strategies and Competencies for Political and Social Risk Management 433

    Witold J. Henisz


    Chapter 26      Terrorism Networks: It Takes a Network to Beat a Network 453

    Boaz Ganor

    Chapter 27      Global Diseases: The Role of Networks in the Spread (and Prevention) of Infection 471

    J. Shin Teh and Harvey Rubin

    Chapter 28      Lessons from Empirical Network Analyses on Matters of Life and Death in East Africa 495

    Jere R. Behrman, Hans-Peter Kohler, and Susan Cotts Watkins

    About the Authors 513

    Index 537

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