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GET THE RESULTS YOU WANT IN MARKETING. FAST.
Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes:
Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com.
EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER
The Fast Track way
About the authors
A word of thanks from the authors
Marketing Fast Track
How to use this book
1. Marketing in a nutshell
2. Marketing audit
B BUSINESS FAST TRACK
3. Fast Track top ten
5. Implementing change
C CAREER FAST TRACK
6. The first ten weeks
7. Leading the team
8. Getting to the top
D DIRECTOR’S TOOLKIT
T1. Team marketing audit
T2. Integrated marketing plans
T3. Market analysis
T4. Analysis tools
T5. Marketing project checklist
The Fast Track Way
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