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International Business: An Asia Pacific Perspective, 2nd Edition

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International Business: An Asia Pacific Perspective, 2nd Edition

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• The material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter. • The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm’s strategy. • The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth. • The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific. • The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country. • In-text examples and text-boxes provide in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South


  • Copyright 2013
  • Dimensions: 6-3/4" x 9-1/2"
  • Edition: 2nd
  • eBook (Watermarked)
  • ISBN-10: 0-13-340997-X
  • ISBN-13: 978-0-13-340997-0

International Business: An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific region. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.

Sample Content

Table of Contents

About the Authors Preface Acknowledgements SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENT Chapter 1 International Business Chapter 2 The International Business Environment Chapter 3 The Political Environment Chapter 4 The Cultural Environment SECTION 2: MANAGING INTERNATIONAL GROWTH Chapter 5 International Expansion Chapter 6 Entry Mode Choice Chapter 7 Strategic Alliances and Joint Ventures Chapter 8 International Acquisitions Chapter 9 Multinational Enterprise Chapter 10 Business Groups SECTION 3: MULTINATIONAL MANAGEMENT Chapter 11 Managing a Multinational Enterprise Chapter 12 Managing a Foreign Subsidiary Chapter 13 Multinational Manager Chapter 14 Ethical and Social Responsibility in Multinational Management SECTION 4: CASES Case 1 Ruth’s Chris: The High Stakes of International Expansion Case 2 Vincor and the New World of Wine Case 3 A Few Tips About Corruption in the U.S. Case 4 Majestica Hotel in Shanghai Case 5 Pacific Link iMedia: Becoming a Full Service Interactive Agency Case 6 Eli Lilly in India: Rethinking the Joint Venture Strategy Case 7 Giant Inc.: Formation of the A-Team Case 8 Reinventing the San Miguel Corporation Case 9 Tata Motors’ Acquisition of Daewoo Commercial Vehicle Company Case 10 ING Insurance, Asia-Pacific Case 11 Rodamas Group: Designing Strategies for Changing Realities in Emerging Economies Case 12 Taming the Dragon: Cummins in China Case 13 Dabur India Ltd.: Globalization Case 14 Ethics of Offshoring: Novo Nordisk and Clinical Trials in Emerging Economies Case 15 Mattel and the Toy Recalls (A)


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