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Who are history's most influential graphic designers?
In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more.
Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.
Your favorite designer didn't make the list? Join the conversation atwww.graphiciconsbook.com.
Chapter 1: Early Modern: Simplicity Meets the Avant-GardeLucian BernhardHans Rudi ErdtLudwig HohlweinFilippo Tommaso MarinettiEdward McKnight KaufferEl LissitzkyAlexander RodchenkoStenberg Brothers Theo van DoesburgThe BauhausHerbert BayerA.M. CassandreWilliam Addison DwigginsJan Tschichold
Chapter 2: Midcentury Modern: Modernism Comes to AmericaLester BeallAlexey Brodovitch Alex SteinweissHerbert MatterLadislav SutnarAlvin LustigCipe PinelesCollecting Graphic DesignBradbury ThompsonErik NitscheJosef Müller-BrockmannPaul RandSaul BassGeorg OldenWill Burtin
Chapter 3: Late Modern/Postmodern: Change Sparks New Forms of ExpressionIvan Chermayeff and Tom GeismarYusaku KamekuraHerb LubalinGastrotypographicassemblageSeymour Chwast Milton Glaser George LoisWim CrouwelWalter Landor Otl AicherMichael VanderbylPeter Saville
Chapter 4: The Digital Era: The Computer Changes EverythingApril GreimanRudy VanderLans and Zuzana LickoEdward FellaMuriel CooperSteven HellerStephen DoylePaula ScherMichael BierutJohn MaedaStefan Sagmeister