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Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

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Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

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  • Copyright 2014
  • Dimensions: 6" x 9"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-7897-5137-2
  • ISBN-13: 978-0-7897-5137-9

Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on tools, best-practice techniques, opportunities, even the etiquette. Amerland reveals exactly how to profit from Hangouts, even if you have absolutely no video or business social networking experience. You’ll discover why Hangouts isn't “just another” video or conferencing technology—and why the difference makes it so valuable to your business. Then, Amerland shows you how to:

  • Master the unique dynamics of real-time marketing (and avoid the pitfalls)
  • Confidently run a smooth, professional Hangout, stay in control, and handle the unexpected
  • Rebroadcast your Hangouts to everyone (or just the people you choose)
  • Use Hangouts even if you don't use the Google+ social network
  • Plan Hangouts that build trust, consumer engagement, and brand equity
  • Connect at a deeper personal level, and establish an online identity that reflects who you really are
  • Do it all at low cost—or maybe no cost at all

Whatever your business, this quick and easy guide will help you build powerful new connections within your company, with your best customers and prospects—with everyone you need to reach.

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The Google Hangout Revolution

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Table of Contents

Introduction     1

1 The Hangout Revolution     5
A Paradigm Shift in Action     6
The Mechanics of Personal Connections     8
Formally Defining a Disruptive Technology     9
How to Get Started     10
The Basic Setup     16
What Do You Do Next?     17
Recapping on the Basics     21
Google+ Hangout Preparation List     22
What You Learned in This Chapter     23

2 The Real-Time Challenge     25
Real-Time Marketing     26
Preparing for Real-Time Marketing     27
The Technicalities–What Do You Need as a Minimum Setup?     31
Hangout or Hangout on Air?     35
What You Learned in This Chapter     42

3 Getting Familiar with the Controls     43
Connecting in New Ways     44
The Hangout Controls     47
Hangout Choices     55
What You Learned in This Chapter     58

4 Handling Your Audience and Guests     61
Controlling Outcomes     62
Setting Up Your HOA     66
What You Learned in This Chapter     75

5 Using the Hangout to Drive Brand Equity     77
Understanding the Value of a Disruptive Technology     78
Hangouts and the Engagement Factor     80
What You Learned in This Chapter     91

6 Hangout Insights and the Pull of the Visual Narrative     93
How TV Values Evolved into Web Video Control     94
How Brands Use Hangouts on Air     100
What You Learned in This Chapter     103

7 The Empathy Curve and Your Online Identity     105
How Do You Show You Care?     106
Empathy, Marketing, and Authenticity     109
Creating Your Identity     112
What You Learned in This Chapter     113
References and Resources     115

Index     119


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