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Google+ for Small Businesses

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Google+ for Small Businesses

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Description

  • Copyright 2013
  • Dimensions: 6" x 9"
  • Pages: 100
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-7897-4987-4
  • ISBN-13: 978-0-7897-4987-1

Small business owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young helps you target the specific tasks that'll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise. No huge corporate case studies here: This is 100% do-it-yourself, ridiculously easy, fast, and cheap! Goals, objectives, strategies, tactics: They're all here, all streamlined for your real-world small business.

Discover how to listen, search, and scope out your Google+ environment…connect and network with Circles…create, teach, shorten sales cycles, and close business with Hangouts…collaborate on Pages to make your offerings even more valuable…build a winning business profile…use Events…leverage Google+ integration with Google Search…add value to your client's day…attract qualified referrals…and a whole lot more.

Google+ social networking gives your small business a huge potential advantage over your slower, less clued-in competitors. Grab that advantage right now, with Google+ for Small Business!

Sample Content

Online Sample Chapter

What Can I Do in Google+?

Sample Pages

Download the sample pages (includes Chapter 1)

Table of Contents

Introduction 1

    What Is So Special About Google+? .....................................2

    Why Does My Small Business Need Google+? ....................2

    What Will You Learn in This Book? ............................4

1 What Can I Do in Google+? 5

    Posting ...................................................................6

    Comments .............................................................11

    Shares..........................................12

    +1 ................................................................12

    +Tags ...................................................12

    Hangouts .................................................13

    Hangout on Air ......................................14

    Profile ...................................................15

    Circles.................................................................15

    Pages .............................................................16

    Ripples ...............................................................................16

2 What Should I Use Google+ For? 19

    Benefits of Being a Small Business in Google+ ...................20

    GHOST in the Machine ..........................................................21

    Content Creation and Community Curation..................23

        Consume = Listen/Search ..............................23

        Connect = Circle/+1 .......................................................25

        Create = Teach ............................................................26

        Contribute = Comment/Share .......................26

        Collaborate = Pages ...................................................26

3 Should I Be Me or My Company? 29

    Functional Differences Between Personal Profiles and Pages ...............30

        Google+ Profiles ...........................................30

        Google+ Pages ........................................31

    Creating Your Google+ Profile and Page ..............................32

    When to Communicate as Your Google+ Profile ...............37

    When to Communicate as a Google+ Page .........................38

4 Google+ Ideas for Lead Generation 39

    Assigning the GHOST Method ...................................40

    Publishing Great Content .................................................41

    Use Video To Grab Attention .......................................43

    Schedule Their Attention .....................................................45

    Search and Explore ...............................................46

    Organizing Leads .............................................................47

    Local Business Leads ..........................................49

5 Google+ Ideas for Creating Buzz (Public Relations) 51

    Grab Attention .............................................................52

    Celebrate Success .........................................................53

    Add Value to Your Client’s Day .......................................54

    Share Content That Isn’t Your Own .............................56

    The Listening Part of PR ................................................57

6 Google+ Ideas for Making Your Customers Happy (Customer Service and Support)      59

    Tips for Social Media Customer Service and Support ...........60

    Google+ Searches ................................62

    Trending Topics ................................................63

    Hangouts for Customer Support and Service ...................63

    Google+ Local for Reviews .......................................64

    YouTube Video Integration .............................65

    In Conclusion .................................................65

7 Planning Your Time 67

    Schedule Your Time .....................................................68

    One Month Action Plan ..........................................68

        Week 1: Set Up Google+ ......................................................69

        Week 2: Get Comfortable with Google+ Features ...................70

        Week 3: Create Content for Google+ ...............................72

        Week 4: Add Multimedia .............................................73

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