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This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:
About the author viii
Part one: Get strategic
Chapter 1: Online marketing 101 3
Chapter 2: Your online marketing plan 13
Part two: Get online
Chapter 3: Establish a web presence: How to build a website with no technical knowledge 27
Chapter 4: Boost your search engine rankings: How to increase your visibility on Google 43
Chapter 5: Engage with email: How to build an email list without annoying people 55
Part three: Get creative
Chapter 6: Build a blog: How to build trust, reputation, and traffic 69
Chapter 7: Podcast for profit: How to attract an audience of loyal listeners 85
Chapter 8: Lights, camera, action!: How to produce online video on a budget 99
Chapter 9: Show, don’t tell: How to showcase your business on photo-sharing sites 117
Part four: Get out there
Chapter 10: Build a community: How to choose and use social networks 129
Chapter 11: Find fans on Facebook: How to harness the world’s largest network 139
Chapter 12: Create credibility on LinkedIn: How to take your business networking online 155
Chapter 13: Tap into Twitter: How to use the power of the real-time Web to build a following 173
Chapter 14: Jack into the Matrix: How to make real money in virtual worlds 195
Chapter 15: Pass it on: How to be discovered on social bookmarking sites 205
Part five: Get help
Chapter 16: Do you need a consultant?: How to find someone to help you achieve your vision 223
An A–Z of online marketing 233