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Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.
Prologue: A Whole New World xxi
Chapter 1: Building Business on Love and Care 1
Chapter 2: New Age, New Rules, New Capitalism 27
Chapter 3: Dealing with Disorder 49
Chapter 4: Employees: From Resource to Source 59
Chapter 5: Customers: Healing vs. Hucksterism 87
Chapter 6: Investors: Reaping What FoEs Sow 105
Chapter 7: Partners: Elegant Harmonies 119
Chapter 8: Society: The Ultimate Stakeholder 141
Chapter 9: Culture: The Secret Ingredient 163
Chapter 10: What We Have Learned 191
Chapter 11: The Other Side of Complexity 205
Appendix A: Brief Company Profiles 223
Appendix B: Interview with Rick Frazier 257