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Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf.
Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There’s also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online.
This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more.
Everything you need to know to make your start up a success.
Updates and further information
1. You and your ideas
2. Who will buy?
3. A spot of coaching
4. Your business identity
5. Are you sure?
6. The business plan
7. Timing the jump
8. Less than 100 per cent
9. Off the peg
11. Beating the pirates
12. The right name
13. Getting the message across
14. Getting new customers
15. Building customer relationships
16. How to set a price
17. Choosing your workplace
18. Information technology - and other equipment
19. Professional back-up
20. Getting the right staff
21. Your rights and duties as an employer
22. Your business and the environment
25. Raising the money
26. Staying afloat
27. Moving ahead
28. Not waving but drowning
29. Keeping the record straight
32. Pensions and retirement