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There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a "survival trap" that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably.
Drawing from his immense on-the-ground experience in Africa’s most challenging business environments, Kacou shows how companies can overcome the Survival Trap mindset that breeds dependence, mistrust, and failure. Next, he takes readers inside the Rwandan metamorphosis: the economic miracle that CNN’s Fareed Zakaria calls Africa’s biggest success story. Kacou shows how to address the needs of all core stakeholders. He concludes with integrated recommendations for local entrepreneurs, global businesses, governments, and international organizations: guidance that can truly launch a "virtuous cycle" of prosperity creation.
For all entrepreneurs, policymakers, NGO professionals, and leaders who want to make BoP businesses work.
Part I: Foundations or Why Mindsets Matter
Prologue: Transformation in BOP Markets: Learning from Rwanda 1
Chapter 1: Identifying the Problem–And the Solution 5
Chapter 2: Rwanda’s Metamorphosis 27
Chapter 3: Why Mindsets Matter 37
Part II: Solutions to Escape The Survival Trap
Chapter 4: A Framework to Escape The Survival Trap 59
Chapter 5: Foster an Archimedean Mindset 81
Chapter 6: Build Trust 101
Chapter 7: Focus on Solutions 119
Chapter 8: Operate Efficiently and Sustainably 139
Chapter 9: Enable Prosperity Ecosystems 157
Chapter 10: Seek Intelligent Capital 179
Chapter 11: Bridge the Leadership Gap 199
Part III: Integration
Chapter 12: Insights on Mindset Change from Public Health 221
Chapter 13: Societal Innovations Through Mindset Change 239
Chapter 14: Rwanda's Homegrown Solutions 255
Epilogue: A Call to Action: Embrace Entrepreneurial Solutions for Prosperity 271