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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow

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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow

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  • Your Price: $37.79
  • List Price: $62.98
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

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Book

  • Your Price: $27.99
  • List Price: $34.99
  • Estimated Release: Dec 15, 2017

eBook (Watermarked)

  • Your Price: $22.39
  • List Price: $27.99
  • Estimated Release: Dec 15, 2017
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

The authors use a practical, conversational style with case study examples and illustrations to

  • Demonstrate how to model subject domains and show the importance of this in planning web content
  • Present a new approach to researching and modeling content and use examples to show how this informs UI and CMS design
  • Provide an end-to-end process for content planning and CMS implementation
  • Explain the decision-making process for CMS field selection extracted from elements of the content model
  • Discuss the roles of designers, developers, and content strategists, and how this cross-functional team can best work together
  • Provide a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Description

  • Copyright 2018
  • Dimensions: 7" x 9"
  • Pages: 240
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-476338-6
  • ISBN-13: 978-0-13-476338-5

For digital content to deliver on its potential, it must be easy to find, shareable, and available for all channels and devices. This requires careful upfront attention to back-end content strategy and its linkages with design and development. However, back-end content strategy is an emerging and complex area of practice with few useful resources for practitioners, and many organizations are struggling to deal with soaring amounts of content.

In Designing Connected Content, Mike Atherton and Carrie Hane introduce a comprehensive, up-to-date content strategy process that starts outside the interface, using research and modeling to build a shared map of a subject before a single pixel is drawn. Their content-first approach helps you reuse and remix valuable assets both for today’s needs and tomorrow’s opportunities, as you master the interplay of content strategy, design, and management, and smoothly orchestrate your entire content team.

Throughout, this practical and conversational guide demonstrates key concepts through case study examples and illustrations. You’ll learn how to:

  • Model subject domains and use your models to plan web content
  • Research and model content and use the results to inform UI and CMS design
  • Plan for an effective CMS implementation
  • Clarify the roles of designers, developers, and content strategists, and build cross-functional teams that work together well
  • Tackle content overload, growing device diversity, fast-changing design trends, siloed content creation, and other key challenges

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