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This new case study examines how Ricoh successfully created a hybrid supply chain strategy for its office imaging equipment products. It shows how Ricoh has spent more than ten years on continuous process reforms to create an exceptionally efficient and responsive supply chain. It introduces the activities undertaken by Ricoh's cross-functional committee to achieve process reforms, stimulates exploration of why continuous process reforms are required, and explains what must be done to succeed. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Mikihisa Nakano, Kyoto Sangyo University.