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Brilliant Copywriting: How to craft the most interesting and effective copy imaginable

Brilliant Copywriting: How to craft the most interesting and effective copy imaginable

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Description

  • Copyright 2012
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-374819-7
  • ISBN-13: 978-0-13-374819-2

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Sample Content

Table of Contents

About the author

Acknowledgements

How to use this book

Preface

Part One – Background

Chapter One – The basics

Chapter Two – Three key thoughts

Chapter Three – Brands and tone of voice

Part Two – Method

Chapter Four - Before

Chapter Five - During

Chapter Six - After

Chapter Seven – Here’s one I made earlier

Part Three – Interviews

Chapter Eight - How brilliant copywriters write their copy

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