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Brilliant Business Writing: How to inspire, engage and persuade through words, 2nd Edition

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Brilliant Business Writing: How to inspire, engage and persuade through words, 2nd Edition

eBook (Watermarked)

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  • List Price: $26.99
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  • Copyright 2012
  • Edition: 2nd
  • eBook (Watermarked)
  • ISBN-10: 0-13-355444-9
  • ISBN-13: 978-0-13-355444-1

Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

Sample Content

Table of Contents

About the author

Publisher's acknowledgements

Author's acknowledgements

Part 1 The beginning

   1   Introduction

   2   Clunk, click, every trip

Part 2 Structure

   3   The order of events

   4   I've been waiting for a sign

   5   Keeping it together

   6   Death by PowerPoint: an antidote

Part 3 Style

   7   Doing what comes naturally

   8   Word perfect

   9   One thing leads to another

   10  What not to write

   11  Mythbusting

   12  Sound advice

Part 4 Magic

   13  A spoonful of sugar

   14  Painting pictures

   15  More sound advice

   16  Screenwriting

   17  And finally ...

Part 5 The end

   18  It ain't over till it's over

   19  The end is nigh


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