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This new supply chain management case study focuses on BESSI, one of Italy's most fashionable leather goods and accessories brands. It presents key performance challenges in logistics, including delayed deliveries, high inventory levels, and unavailable products, showing how these problems are exacerbated in an industry with high product obsolescence risks. Readers are guided in pinpointing planning weaknesses and identifying potential solutions. Focusing on realistic issues and challenges throughout, this case study offers exceptional value to both students and practitioners. Authors: Maria Caridi, Margherita Pero, Antonella Moretto, all from Politecnico di Milano.