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The Beermat Entrepreneur (Revised Edition): Turn your good idea into a great business, 2nd Edition

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The Beermat Entrepreneur (Revised Edition): Turn your good idea into a great business, 2nd Edition

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  • Copyright 2008
  • Edition: 2nd
  • eBook (Watermarked)
  • ISBN-10: 0-13-355390-6
  • ISBN-13: 978-0-13-355390-1

Every business starts with a bright idea, and many a bright idea has been hatched in a pub – scribbled on a nearby discarded beermat. But how do you turn the moment of inspiration into a well oiled plan? who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to get the idea off the ground? And how on earth do you find them?

This book tells you exactly how to convert your jotted notes into a big and successful business. It takes you step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren't really interested in just 'an idea'.

This revised edition follows the same successful format of the previous editions with new up to the minute advice including: how to work with a bank to your greatest benefit, a new expanded section on growing your business and how to handle the 20-plus employee stage.

Using these tried and tested techniques, your beermat inspiration could become reality.

Sample Content

Table of Contents

Foreword by Karan F. Bilimoria vi

Foreword by Charles Dunstone vii

Preface to the Second Edition ix

Introduction xi

The seedling enterprise 2

The sapling enterprise 72

The mighty oak 124

Appendix A

Turning a good idea into a great business: the hurdles 151

Appendix B

The Instruction Set story 153

Appendix C

The Prince’s Trust 157

Appendix D

Recommended reading 159


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