Home > Articles > Business & Management

Business & Management

RSS Feed Subscribe to this topic  RSS details

878 Items

Sort by Date | Title

Principles of Modern Analytics
By Michele Chambers, Thomas W Dinsmore
Aug 11, 2014
The authors of Modern Analytics Methodologies: Driving Business Value with Analytics discuss the nine core principles of their book.
A Resource-Allocation Perspective for Marketing Analytics
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Aug 6, 2014
Resource allocation is the endgame of analytics for any company. Using marketing analytics properly, any firm should be able to determine the optimal level of spending it should make on each of its marketing channels to maximize success.
Incorporating Mobile Advertising into Your Company's Marketing Plan
By Michael Miller
Aug 5, 2014
Consumers are becoming more mobile, and relying more and more on their smartphones and other mobile devices. In this article, author Michael Miller discusses various types of mobile advertising, including mobile search ads and text messages, and advises which your business should consider using.
Cutting Edge Marketing Analytics: A Case Study with Dunia Finance LLC
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Jul 30, 2014
The authors of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning discuss how analytics affected customer relationship management at Dunia Finance LLC, in this case study from the book.
Introduction to Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Jul 28, 2014
The authors of Cutting Edge Marketing Analytics discuss the techniques needed to analyze past marketing performance and discover unknowns that will allow you to predict the future.
Managing Supply Chain Networks: From Value Chain to Value Network
By Alexandre Oliveira, Anne Gimeno
Jul 24, 2014
The authors of Managing Supply Chain Networks: Building Competitive Advantage In Fluid And Complex Environments introduce their book, which offers powerful new techniques for managing today’s complex, fluid supply networks.
Analytics in Insurance Overview
By Patricia L Saporito
Jul 23, 2014
Data is the life blood of the insurance industry. In this introduction to her book, Applied Insurance Analytics: A Framework for Driving More Value from Data Assets, Technologies, and Tools, Patricia L Saporito shows how systematically leveraging analytics can improve business performance and customer satisfaction throughout any insurance business.
The Customer Service Environment for Supply Chain Management
By Alexandre Oliveira, Anne Gimeno
Jul 21, 2014
The authors of Customer Service Supply Chain Management: Models for Achieving Customer Satisfaction, Supply Chain Performance, and Shareholder Value introduce their book, which covers the Customer Service Management Model (CSM Model), a tool developed by the authors to evaluate the interactions present in the customer service environment. The model presents four pillars and provides a quantitative approach to understand the connection between them.
Five Common Causes of Organizational Dysfunction
By Pat Brans
Jul 3, 2014
Regardless of size, all human groups are subject to the same dynamics. Factors that hamper a small group can also cause a much larger structure to falter. In business, managers and employees alike suffer when an organization doesn't function optimally. Pat Brans points out what dysfunctional organizations have in common and how to spot the five biggest problems. Learn what you can do to turn your organization around.
Executing the Supply Chain: Supply Network Governance Cycle
By Alexandre Oliveira, Anne Gimeno
Jun 26, 2014
Strategic Alignment in Marketing and Sales Analytics—First You Need to Agree On What to Ask
By Cesar Brea
Jun 23, 2014
People have different ways of defining possible challenges to focus on, ways of evaluating performance, and means for assessing tradeoffs among possible solutions to challenges. This chapter explores how different executives think about these needs and suggests a synthesis that might serve as a point of departure for you.
Overview of Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications
By Les Sztandera
Jun 19, 2014
Les Sztandera introduces his book, Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications, which aims to help organizations gain a competitive edge in the marketplace through harnessing the power of computational intelligence approaches.
The IT Consultant's Guide to Hiring and Managing Subcontractors
By Matthew Moran
Jun 19, 2014
As your consulting business grows, you may want or need to hire subcontractors. Here is guidance to help you hire and effectively manage your subcontractors.
Supply Chain and Shareholder Value
By Alexandre Oliveira, Anne Gimeno
Jun 11, 2014
Alexandre Oliveira and Anne Gimeno introduce their book, Supply Chain Management Strategy: Using SCM to Create Greater Corporate Efficiency and Profits.
Big Data Driven Supply Chain Management: A Game Changer
By Nada R. Sanders
Jun 9, 2014
Nada R. Sanders introduces her book, Big Data Driven Supply Chain Management, which offers a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain.
Introduction to Statistical Analysis: Microsoft Excel 2013
By Conrad Carlberg
May 26, 2014
Conrad Carlberg discusses the balance he chose between teaching statistics and Excel in the introduction to his book Statistical Analysis: Microsoft Excel 2013.
Introduction to Shopper Marketing: What Is It All About?
By Daniel J. Flint, Chris Hoyt, Nancy Swift
May 21, 2014
This chapter introduces the book Shopper Marketing, which discusses key shopper marketing concepts as well as a process for developing shopper marketing programs.
Statistical Analysis with Microsoft Excel 2013: About Variables and Values
By Conrad Carlberg
May 20, 2014
Conrad Carlberg explains how variables and values are at the heart of how you represent data in Excel — and how they have implications when performing statistical analysis using Excel.
Why Look Beyond Hadoop Map-Reduce?
By Vijay Srinivas Agneeswaran
May 19, 2014
This chapter discusses the limitations of Hadoop along the lines of the seven giants. It also brings out the three dimensions along which thinking beyond Hadoop is necessary: real-time analytics, analytics involving iterative ML, and specialized data structures and processing requirements for these.
Being a Double Minority in Tech
By Tobi Bosede
May 2, 2014
Tobi Bosede chronicles her personal experiences in technology as a black female, and her perceptions of being treated differently due to her race, gender or both.

<< < Prev Page 3 4 5 6 7 Next >