At the start of this article, the problem with expert communication was outlined, but let's for a moment flip this outside of the security industry space. Imagine that you have a tumor (not a pleasant thought, I'll grant you). Are you more comfortable with a medical professional who explains what the ramifications and resolutions to it are in a language that you understand, or are you more comforted by an individual who explained the situation (and the process of eliminating the tumor) in cold textbook terminology? Medical professionals understand that it is their humanity and ability to communicate expert concepts in non-expert terms that enables patients to place their trust (and their tumors) in their hands. Perhaps the security industry as a whole could do with improving its bedside manner.