Example: Starting Agile
The team is at the beginning of the transformation. They’ve just passed Scrum training, but they still don’t understand what it is really about. They complain that Scrum is not the right method for them.
The right approach here is to explain all over again (and repeatedly) why you do Scrum, what you expect from such change, and how individual Scrum meetings and artifacts work together. In order to be successful, team members have to understand the dynamics and principles behind Scrum. If the ScrumMaster only facilitates, most likely this will not happen fast enough. If the ScrumMaster coaches, the team will be lost, as they haven’t a clue how to improve their Standup, for example.