Web 2.0 Marketing Library App (iPhone)

Description

• Copyright 2010
• Edition: 1st

• iPhone Application
• ISBN-10: 0-7897-4473-2
• ISBN-13: 978-0-7897-4473-9

Download the Web 2.0 Marketing Library iPhone app for FREE from the iTunes Store.  Try it. Like it. Buy it through the in-app purchase option.  The Web 2.0 Marketing Library reader app brings to your mobile bookshelf four best selling web marketing books from FT Press - The Truth About Series, a publishing imprint of Pearson Education:

• The Truth About Pay-Per-Click Search Advertising
• The Truth About Search Engine Optimization
• The Truth About Profiting from Social Networking
• The Truth About Email Marketing

ABOUT THE READER APPLICATION
Pearson has developed an iPhone app that includes all the standard features you expect in a reader such as easy navigation, search, and hyperlinking.  Sample featured chapters for FREE.  Like what you see, simply use the in-app purchase option to unlock the entire library application.

ABOUT THE BOOKS IN THE APP

THE TRUTH ABOUT PAY-PER-CLICK SEARCH ADVERTISING
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy.

THE TRUTH ABOUT SEARCH ENGINE OPTIMIZATION
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”
Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board

In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement.

THE TRUTH ABOUT PROFITING FROM SOCIAL NETWORKING
"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."
Jason Falls, Social Media Explorer Blog

THE TRUTH ABOUT EMAIL MARKETING
“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”
Tad Clarke, Editorial Director, MarketingSherpa Inc.

Everything you must know to utilize email marketing in your corporation or small business!

• The truth about recession-proofing your business with email marketing
• The truth about measuring results and improving promotional and newsletter campaigns
• The truth about email marketing versus spam

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