Facebook Era, The: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff App (iPhone)

Description

Best Selling Book! Download The Facebook Era iPhone app for FREE from the iTunes Store.  Try it. Like it. Buy it through the in-app purchase option.  The Facebook Era reader app brings to your mobile bookshelf the best selling book on Facebook for business from Clara Shih and Prentice Hall Professional, a publishing imprint of Pearson Education:

ABOUT THE READER APPLICATION
Pearson has developed an iPhone app that includes all the standard features you expect in a reader such as easy navigation, search, and hyperlinking.  Sample featured chapters for FREE.  Like what you see, simply use the in-app purchase option to unlock the entire library application.

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”
--Sheryl Sandberg, Chief Operating Officer, Facebook

Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.

Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too.

• Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
• For companies of all sizes, in all industries--and business functions ranging from marketing to operations
• By Clara Shih, creator of Faceconnector, first business application on Facebook
• Understand how social networking transforms our personal and professional relationships - Why social networking will have business impact comparable to the Internet
  
• Use online social networks to hypertarget your customers - Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
• Define and implement your optimal social networking brand strategy - Ask the right questions, set the right goals and priorities, and execute on it
• Implement effective governance and compliance - Understand and mitigate the risks of social networking/Web 2.0 initiatives

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