Oprah (Brand) Renew
- By Nancy F. Koehn
- Published Feb 1, 2010 by FT Press. Part of the FT Press Delivers Shorts series.
eBook
- Sorry, this book is no longer in print.
- About Watermarked eBooks
This PDF will be accessible from your Account page after purchase and requires PDF reading software, such as Acrobat® Reader®.
The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2010
- Edition: 1st
- eBook
- ISBN-10: 0-13-705911-6
- ISBN-13: 978-0-13-705911-9
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprah’s lead. Return to your core values. Level with your customers. Prove that you mean it.
How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story sense of responsibility to create one of the most powerful brands in history? In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise?
More Information
Other Things You Might Like
