Android Apps Marketing: Secrets to Selling Your Android App, Rough Cuts

Description

This is the Rough Cut version of the printed book.

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to

• Identify your app’s unique value, target audience, and total message
• Understand the Android Market’s dynamics
• Cut through clutter and get your app into the top selling categories
• Set the right price for your app and effectively sell its value
• Get reviewers to recommend your apps
• Write effective press releases
• Time your marketing and publicity for maximum effectiveness
• Blog about your app and get the attention of influential bloggers
• Use Facebook, Twitter, YouTube, and other social media to generate buzz
• Use promotions and cross-marketing just like professional marketers do
• Measure and improve your results with Android Analytics
• Generate a loyal audience that will buy your next app, too
• Earn steady revenue, build a brand, and make a real business out of app development

Sample Content

Table of Contents

Introduction     1

Part I: Your Marketing Message      4

Part II: Delivering Your Message     5

Part III: Pricing Your Android App     5

Part IV: Implement a Marketing Plan/Launch Your App     7

Conclusion     8

I YOUR MARKETING MESSAGE

1 Your Android App Marketing Strategy: Grand Slam or Base Hits?      9

We’ve Seen This Before     10

The Big Win--Grand Slam     12

The Steady Win--Base Hits      14

The No Win--Strikeout     16

Benefits/Drawbacks of the Big Win and Steady Win Strategies     18

Summary .      19

2 What Makes for a Winning App?      21

Build Something Unique     22

Deliver New Features     25

Tie Your App into Trends and News     26

Tie Your App into Seasons and Holidays     28

Tie Your App to Part of a Wider Solution     29

App Created from Other Platforms     30

Summary     31

3 Identifying Your App’s Unique Value     33

The Four Questions     35

Who Are Your Competitors?      36

Identifying Your Competition     38

Learning from Your Competition     41

What Are the Key Features of Your Android App?      43

What Are the Benefits of Your Android App?      44

What’s Unique About Your App?      45

Summary     47

4 Identifying Your Target Audience     49

Refining Your Audience     51

Segmenting Your Market      51

Picking Your Market Segment     56

Targeting Your Market      57

Summary     58

5 Building Your App’s Total Message     61

Choose an Effective App Name     65

Basic App Naming     66

Get Creative     68

Search for Synonyms     68

Use Google to Help     69

Select and Test Your App Names