e-Business & e-Commerce for Managers

Sample Content

Table of Contents

(NOTE: Each chapter begins with an Introduction and concludes with Internet and World Wide Web Resources.)

I. INTRODUCTION.

1. Introduction to e-Business and e-Commerce.

Introduction: Transitioning to the Web. History of the Internet. History of the World Wide Web. Internet and World Wide Web Development. e-Business and e-Commerce Overview. A Word of Caution. Tour of the Book.

II. CONSTRUCTING AN E-BUSINESS.

2. e-Business Models.

Storefront Model. Auction Model. Portal Model. Dynamic-Pricing Models. B2B E-Commerce and EDI. Click-and-Mortar Businesses.

3. Building an e-Business: Design, Development and Management.

Getting Started. Putting Your Plan into Action. e-Business Solutions.

4. Online Monetary Transactions.

Credit-Card Transactions. Online Credit-Card Fraud. Digital Currency. e-Wallets. Alternate Consumer Payment Options. Peer-to-Peer Payments. Smart Cards. Micropayments. Business-to-Business (B2B) Transactions. e-Billing. Developing Payment Standards.

III. E-BUSINESS AND E-COMMERCE.

5. Internet Hardware, Software and Communications.

Structure of the Internet. Hardware. Connecting to the Internet. Internet2®. Software. Operating Systems. Enhancing Business Communication.

6. Wireless Internet and m-Business.

Wireless Devices. m-Business. Wireless Internet Access. Wireless Web Technology. Software Applications for Wireless Devices. Wireless Local Area Networks (WLANs). Bluetooth™. Wireless Communications. Location Tracking. Future of Wireless Internet.

7. Internet Security.

Ancient Ciphers to Modern Cryptosystems. Secret-Key Cryptography. Public-Key Cryptography. Key Agreement Protocols. Key Management. Digital Signatures. Public-Key Infrastructure, Certificates and Certification Authorities. Cryptanalysis. Security Protocols. Security Attacks. Network Security. Steganography.

IV. INTERNET MARKETING.

8. Internet Marketing.

Branding. Internet Marketing Research. e-Mail Marketing. Promotions. e-Business Advertising. e-Business Public Relations. Business-to-Business (B2B) Marketing on the Web. Search Engines.

9. Affiliate Programs.

How an Affiliate Program Works. Selecting an Affiliate-Program Reward Structure. Attracting Affiliates. Monitoring an Affiliate Program. Affiliate Solution Providers. Web-site “Stickiness.” Becoming an Affiliate. Examples of Affiliate Programs. Examples of Affiliate Programs by Industry. Costs and Taxation of Affiliate Programs. Affiliate-Program Directories and Search Engines.

10. e-Customer Relationship Management.

Tracking and Analyzing Data. Personalization. Contact Centers. Business-to-Business e-CRM. Complete e-CRM Solutions.

V. LEGAL, ETHICAL, SOCIAL AND GLOBAL ISSUES.

11. Legal and Ethical Issues; Internet Taxation.

Legal Issues: Privacy on the Internet. Legal Issues: Other Areas of Concern. Cybercrime. Internet Taxation.

12. Globalization.

Regulating the Internet on an International Level. Creating an e-Business with Global Capabilities. Canada. Mexico and Central and South America. Europe. Africa. Middle East. Asia. Australia. Future of Global e-Business.

13. Social and Political Issues.

Health, Social Interaction and the Internet. Socio-Economic Segregation. New Economic Workplace. Online Communities. Online Charities and Non Profit Organizations on the Web.

14. Accessibility.

Web Accessibility. Web Accessibility Initiative. Providing Alternatives for Multimedia Content. Accessibility in Microsoft® Windows® 2000. Other Accessibility Tools.

VI. E-BUSINESS AND E-COMMERCE CASE STUDIES.

15. Online Industries.

Retailing on the Web. Medical Services Online; Health and Nutrition. Online Travel. Transportation and Shipping. Online Automotive Sites. Energy Online. Selling Brainpower Online. Online Art Dealers. Online Grocery Stores. Online Real Estate. Online Legal Services. Government Online. Insurance Online. Children Online. Purchasing Event Tickets Online. Genealogy Online.

16. Online Banking and Investing.

Online Banking Services. Online Loans. How the Web Is Changing the Investment Community. Merging Financial Services. Financial Aggregation Services. Wireless Banking and Trading. Financial Planning Online.

17. e-Learning.

e-Learning Technologies and Infrastructure. e-Learning Overview. e-Learning Solution Providers. Training Marketplaces. Information Technology (IT) Training Online. Traditional Education Online. Studying Online. Educational Supplies and Resources Online.

18. e-Publishing.

Electronic Publishing. Self-Publishing. Print on Demand. e-Publishing: Related Hardware and Technologies. Online News Sources. e-Zines and Online Magazines. Future of e-Publishing.

19. Online Entertainment.

Online Entertainment. Entertainment and Technology. MP3 and File-Transfer Technology. Amateur and Independent Artist Opportunities. Interactive Web TV. Music and the Web. Web Radio. Sports on the Web. Comedy on the Web. Online Games. Online Hollywood. The Future of Entertainment.

20. Online Career Services.

Resources for the Job Seeker. Online Opportunities for Employers. Career Sites.

VII. APPENDICES.

Appendix A: Microsoft® Internet Explorer 5.5.

Introduction to the Internet Explorer 5.5 Web Browser.

Appendix B: Building an e-Business: Internet and Web Programming.

Problem Statement. Three-Tier Architecture. Introduction to the Bug2Bug.com Bookstore.

Appendix C: Introduction to HyperText Markup Language 4 (HTML 4).

Markup Languages. Editing HTML. Common Tags. Headers. Text Styling. Linking. Images. Formatting Text with <<FONT>>. Special Characters, Horizontal Rules and More Line Breaks.

Appendix D: Intermediate HTML 4.

Basic HTML Tables. Intermediate HTML Tables and Formatting. Basic HTML Forms. More Complex HTML Forms.

Appendix E: Introduction to HTML, ASP, XML, and JavaScript Syntax.

Introduction to HTML. Introduction to ASP. Introduction to XML. Introduction to JavaScript.

Appendix F: The Client Tier: The User Interface.

The Client Tier. HTML. XML and XSL.

Appendix G: The Middle Tier: Business Processes.

Active Server Pages (ASP). Adding and Viewing Cart Contents. Check Out.

Appendix H: The Bottom Tier: The Database.

Bottom Tier: Database. Access Database.

Appendix I: Accessibility Programming.

Providing Alternatives for Multimedia Content. Maximizing Readability by Focusing on Structure. Accessibility in HTML Tables. Accessibility in HTML Frames. Accessibility in XML. Using Voice Synthesis and Recognition with VoiceXML™.

Appendix J: Installing a Web Server.
Appendix K: Setting Up a Microsoft ODBC Data Source.
Glossary.
Index.

Preface

Preface

Live in fragments no longer. Only connect.
Edward Morgan Forster

Welcome to the exciting world of the Internet, the World Wide Web, e-business and e-commerce. This book is by an old guy, a young guy, a young lady and the Deitel & Associates, Inc. writing team she heads, known collectively as "The PACK." The old guy (HMD; Massachusetts Institute of Technology 1967) has been in the computer field for 40 years. The young guy (PJD; MIT 1991) has been programming and/or teaching programming for 19 years. The young lady (Kate Steinbuhler; Boston College 2000) majored in English and communications and studied Web development. Kate's team, the PACK—for "Paul," "Abbey," "Christy" and "Kate"—consists of Paul Brandano (Boston College School of Management 2000; majored in marketing), Abbey Deitel (Carnegie Mellon University 1995; majored in industrial administration), Christy Connolly (Boston College School of Management; majored in marketing and finance), and, of course Kate Steinbuhler. Together, our experience includes Internet, World Wide Web, e-business and e-commerce software technologies, as well as academic study and industry experience in computer science, information technology, finance, marketing, management, English and communications.

Ideally, we want this book to speak to students in all areas of interest; we hope you will find it informative, challenging and entertaining. This is not a computer programming book, but it does include an optional case study (in Appendices B through H) on building a storefront e-business that sells books online.

E-business and e-commerce are evolving rapidly, if not explosively. This creates tremendous challenges for us as authors, for our publisher (Prentice Hall), for instructors, for students and for professional people. This book, e-business & e-commerce for Managers, is designed to meet these challenges.

Why We Wrote e-Business and e-Commerce for Managers

Today, e-business and e-commerce are exploding; businesses everywhere are creating Web presences and reaching their markets in ways that were never before possible. College professors are eager to incorporate e-business and e-commerce into their undergraduate and graduate Internet, Web and business curricula. Professionals are eager to incorporate ebusiness and e-commerce technology into their organizations. Students want to learn these leading-edge technologies that will be immediately useful to them as they leave the college environment and head into a world where the Internet and World Wide Web have a massive prominence.

Our goal was clear: produce a textbook for college-level courses in e-business and ecommerce for students with little or no programming experience, and to explore the tremendous opportunities afforded by the Web. To meet this goal, we produced a comprehensive book that explains the different elements of e-business and e-commerce and provides abundant real-world applications to encourage students to learn from examples currently on the Web. We performed extensive research for this book and located hundreds of Internet and Web resources to help students learn about building and managing e-businesses. These links include general information, tutorials and demonstrations. Many of the demos are fun, such as the E*TRADE investing game in which students can win cash prizes for participating. The resources also point students to lots of free stuff on the Internet, including free Internet access.

This book is appropriate for students and professionals who wish to create their own ebusinesses. Many of the Internet and Web resources we include point students to turnkey solutions (some for a fee and others for free) for creating e-businesses. Students will also be able to use the programming technologies presented in the appendices to create e-businesses themselves (they will also need to set up merchant accounts with banks and use an industrial-strength database system). The tour of the book in Chapter 1 outlines the elements we present for building real e-businesses.

Teaching Approach

e-Business and e-Commerce for Managers contains a rich collection of examples, exercises and projects drawn from many fields to gives students an opportunity to solve interesting real-world problems. The book concentrates on the principles of good e-business management, and provides opportunities for class discussion and scores of Web-based exercises. The text emphasizes good pedagogy.

World Wide Web Access
The installation instructions for the case study for e-Business and e-Commerce for Managers (and our other publications) is free for download at the Deitel & Associates, Inc. Web site: www.deitel.com

Objectives
Each chapter begins with a statement of Objectives. This tells students what to expect and gives them an opportunity, after reading the chapter, to determine if they have met these objectives.

Quotations
The learning objectives are followed by quotations. Some are humorous, some are philosophical and some offer interesting insights. Our students enjoy relating the quotations to the chapter material. Many of the quotations are worth a "second look" after reading each chapter.

Outline
The chapter Outline helps students approach the material in top-down fashion. This, too, helps students anticipate what is to come and set a comfortable and effective learning pace.

Illustrations/Figures
The illustrations and figures provide visual examples of business concepts, or feature actual businesses on the Web. Charts and tables offer lists of additional resources, and break information into an organized, easy-to-read format.

e-Facts
The e-Facts offer the student an interesting break from the text. They are tied into the current discussion, providing interesting facts and statistics on the effects of the Internet, current trends and future projections.

Summary
Each chapter ends with additional pedagogical devices. We present a thorough, bullet-list-style Summary of each chapter, to help the student review and reinforce key concepts.

Terminology
We include in the Terminology section an alphabetized list of the important terms defined in the chapter—again for further reinforcement.

Self-Review Exercises and Answers
Self-Review Exercises and Answers are included for self-study. This gives the student a chance to build confidence with the material and prepare for the regular exercises. Students should attempt all the self-review exercises and check their answers.

Exercises
The chapter exercises include simple recall of important terminology and concepts, issues for class discussion, Web-based demonstrations and group and semester projects. The large number of exercises across a wide variety of areas enables instructors to tailor their courses to the unique needs of their audiences, and to vary course assignments each semester. Instructors can use these exercises to form homework assignments, short quizzes and major examinations. The solutions for most of the exercises are included in the Instructor's Manual. NOTE: Please do not write to us requesting the instructor's manual. Distribution of this publication is strictly limited to college professors teaching from the book. Instructors may obtain the solutions manual only from their regular Prentice Hall representatives. We regret that we cannot provide the solutions to professionals.

Optional Case Study Using the Deitel^™ Live-Code^™ Approach
The optional case study, "Building an e-Business," in the appendices completely implements a simplified version of an e-business storefront that sells books. Please take a moment now and read about this case study in the Tour of the Book at the end of Chapter 1; the case study is summarized in the descriptions of Appendices B through H. In the case study, each new concept is presented in the context of a complete, working program immediately followed by one or more windows showing the program's input/output dialog. We call this style of teaching and writing our live-code approach^™. We use real, working programs to teach programming languages. Reading these programs is much like entering and running them on a computer. All the code in the case study is free for download at our Web site, www.deitel.com. If you choose to do the case study, please download this code and carefully read the installation and setup instructions in Appendices J and K on our Web site.

Glossary
The extensive glossary summarizes the key terms in each chapter to provide a quick reference for students while working on a homework assignment or preparing for an exam.

Index Entries
We have included an extensive Index at the back of the book. This helps the student find any term or concept by keyword. The terms in the Terminology sections generally appear in the Index (along with many more index items from each chapter). Students can use the Index in conjunction with the Terminology sections to be sure they have covered the key material of each chapter.

Recommended Readings
An extensive bibliography of books, articles and online documentation is included at the close of several chapters to encourage further reading.



Updates

Submit Errata

